Arun Pandita

Judge
DISC Type : Dc

National Manager Sales - HORECA Channel at Britannia Industries Limited

Mumbai, Maharashtra, India

Overview

Arun Pandita is a strategic sales leader with over 15 years of B2B growth experience across the HoReCa, Food Service, and institutional channels. Currently the National Manager for the HORECA Channel at Britannia, he is described by colleagues as an energetic, natural leader with a strategic mindset and excellent business acumen.

He is a vocal advocate for maintaining a healthy work-life balance, believing it is crucial for long-term well-being, sustained performance, and preventing burnout. He emphasizes gratitude and positivity, especially during festive seasons, to foster meaningful moments with loved ones.

Arun believes sales success stems not from complex strategies but from an exceptional execution of fundamentals like customer focus and consistency.

Personality Overview

Quality Focused

Demanding

Features Driven

More than the product, they care about the impact of the product.  They respond better to strong and respectful interactions. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

HoReCa B2B Growth
He leads the business and strategy for Britannia's cheese portfolio in the HoReCa segment and recently showcased their institutional packs at the India Food Forum.
Sales Fundamentals
He has shared his conviction that sustainable growth in sales comes from mastering the basics: customer focus, consistency, and execution, rather than just strategy.
Team Leadership
Praised in recommendations for his exceptional leadership and ability to create a team atmosphere where every goal feels achievable.

Media Appearances

Arun has no verified media appearances

Work History

7-2023
National Manager Sales - HORECA Channel at Britannia Industries Limited
5-2022 - 7-2023
Sales Manager - Food Services/Institutional Sales at Rich Products Corporation
1-2019 - 5-2022
Senior Key Account Manager (Institutional Sales) - West & Central Region at Diversey APAC
1-2017 - 12-2018
Business Development Manager (Institutional Sales) - West Region at Diversey APAC
4-2015 - 12-2016
Sr. Territory Manager (Institutional Sales/Horeca) at Diversey APAC

Education

2009 - 2011
Master of Business Administration (MBA) from Mahatma Gandhi University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mumbai, Maharashtra, India Job Level : Middle Designation : National Manager Sales - HORECA Channel at Britannia Industries Limited
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Insights For Selling To Arun

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arun is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Arun

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Arun move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Arun take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Arun

Personality Compatibility


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