Ketan Sharma

Go-getter
DISC Type : d

Head of Sales (Founding Team) at Craze (YC S22)

Pune District, Maharashtra, India

Overview

Ketan is a sales leader specializing in building B2B SaaS revenue functions from the ground up, with a track record of scaling teams and ARR across India and APAC. Colleagues describe him as an analytical, go-getting, and exceptional leader. He holds a PGDAMC from Xavier Institute Of Communications.

He has a strong entrepreneurial spirit, having founded and scaled his own consumer venture to ₹10M in revenue within its first year. This involved building a 15-member team and establishing the entire operational framework from scratch before successfully exiting day-to-day operations.

Unique fact: He built the APAC sales organization for a Norwegian AI SaaS company from 0 to 15 reps and $1M ARR in just 12 months.

Personality Overview

Decisive

Challenger

Direct & Candid

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

SaaS GTM Strategy
Specializes in building and scaling Go-to-Market functions for B2B SaaS companies, from zero to predictable growth, particularly in the APAC region.
Early-Stage Ventures
Demonstrates a passion for building from scratch by joining a YC-backed startup's founding team and previously launching his own successful consumer business.
Sales Leadership
Focuses on building and mentoring high-performing sales organizations, scaling teams from a few members to over 60 representatives across various functions.

Media Appearances

Ketan has no verified media appearances

Work History

4-2025
Head of Sales (Founding Team) at Craze (YC S22)
11-2023 - 4-2025
Founder at Mathurawala
8-2022 - 11-2023
Commercial Director at ZenAdmin
7-2020 - 6-2022
Head of Sales - APAC at Simplifai
4-2017 - 7-2020
Manager – Inside & Channel Sales (Sales Strategy) at dineout.co.in

Education

2014 - 2015
PGDAMC – Flagship Course from Xavier Institute Of Communications
2011 - 2014
Bachelor of Commerce (BCom) from Dr. Bhim Rao Ambedkar University, Agra

More Information

Social Presence :

Prographics :

Exp : 13 Location : Pune District, Maharashtra, India Job Level : Mid-senior Designation : Head of Sales (Founding Team) at Craze (YC S22)
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Insights For Selling To Ketan

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ketan is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ketan

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ketan move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ketan take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ketan

Personality Compatibility


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