Ash Bassili

Observer
DISC Type : ci

Blockchain Advisory Leadership Council at CompTIA

Canada

Overview

Ash Bassili is the CEO and co-founder of myLaminin, a secure Research Data Management platform. He leverages an extensive background in IT strategy and management consulting with firms like EY, PwC, and IBM. Colleagues view him as a great leader with an outstanding strategic approach.

Ash co-founded myLaminin with his wife, Deanne, to apply blockchain technologys utility beyond cryptocurrency, focusing on securing vital research and clinical trial data. The company was founded on the idea of creating a system for organizations to share documents more safely.

Interesting fact: Ash holds certificates in both Blockchain Technologies from MIT and Generative AI, applying this expertise to secure global research collaboration.

Personality Overview

Assertive

Value Driven

Curious

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Research Data Management
His company's core mission is to provide a secure and integrated RDM platform for researchers, addressing data security, privacy, and compliance.
Blockchain Utility
He founded his company to apply blockchain for secure document sharing and believes in its utility beyond just cryptocurrency and NFTs.
Cybersecurity in Research
He has written about the need for higher education to adopt advanced cybersecurity to protect intellectual property and funding from state actors and industrial espionage.

Media Appearances

Ash has no verified media appearances

Work History

7-2022 - 7-2023
Blockchain Advisory Leadership Council at CompTIA
6-2020
Chief Executive Officer at myLaminin
8-2019 - 7-2021
Transformation Strategy Consultant to EY at 9CConsulting
4-2018 - 7-2019
Partner, Federal Government Leader at EY
12-2007 - 12-2017
Partner, Technology Consulting at PwC Australia

Education

Mini-MBA from Schulich School of Business - York University
2020 - 2020
Certificate in Blockchain Technologies from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 40 Location : Canada Job Level : Leadership Designation : Blockchain Advisory Leadership Council at CompTIA
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Insights For Selling To Ash

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ash is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ash

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ash move?

  • They like to analyze well and then make their decisions.
  • Can Ash take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ash

Personality Compatibility


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