Ash Kaur

Activist
DISC Type : Cd

Global Procurement Category Manager for Brands and Communications, Marketing & Corporate Relations at Shell

United Kingdom

Overview

Ash Kaur is a Global Procurement Category Manager at Shell with over 13 years of experience in contracts and procurement across Europe and Asia. A Victoria University graduate, she specializes in marketing, brands, and corporate relations categories and is MCIPS certified.

Ash is dedicated to her professional growth, recently completing a course on coaching and leadership. She actively networks with industry peers, attending major procurement and marketing forums in Europe to stay current on topics like digital transformation and integration.

She is a member of the Golden Key International Honour Society, an honor awarded to the top 15% of university students.

Personality Overview

Perfectionist

Meticulous

Observative

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Marketing Procurement
Her global role is centered on procurement for brands and marketing. She recently attended the WFA Sourcing Forum to network with peers on this topic.
Procurement Transformation
Attended ProcureCon Europe 2025, which focused on key industry topics like digital transformation and the impact of AI in procurement.
Leadership & Coaching
Shows a distinct interest in people management and personal development, having recently completed a course on "Coaching Skills for Leaders and Managers".

Media Appearances

Ash has no verified media appearances

Work History

6-2019
Global Procurement Category Manager for Brands and Communications, Marketing & Corporate Relations at Shell
1-2017 - 6-2019
Procurement Manager at Shell
6-2015 - 12-2016
Inventory Analyst at Shell
1-2012 - 4-2012
Contract Worker at DHL
8-2011 - 12-2011
International Careers Support Officer at Victoria University

Education

2013 - 2015
Education details unavailable from Chartered Institute of Purchasing & Supply (CIPS)
2009 - 2011
Bachelor of Business from Victoria University

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Middle Designation : Global Procurement Category Manager for Brands and Communications, Marketing & Corporate Relations at Shell
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Insights For Selling To Ash

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ash is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ash

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ash move?

  • Their decision making speed is somewhere in the middle.
  • Can Ash take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ash

Personality Compatibility


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