Asha Lalai

Questioner
DISC Type : c

Entrepreneur at Asha Lalai

Amsterdam, North Holland, Netherlands

Overview

Asha Lalai is a People & Culture Strategist and a pioneer in happiness at work since 1998. She founded Action for Happiness in the Netherlands and mentors leaders to create thriving workplace cultures rooted in human strengths. Her education includes studies in Business Spirituality at Nyenrode Business University and the Science of Wellbeing at Yale.

With Surinamese and Indian roots, Asha has been exploring lifes big questions since she was young. She is deeply committed to creating a world with more happiness and less suffering, a mission that influences both her professional and personal life. Her name means "hope, " a principle she embodies daily.

She once sold her BMW to fund the launch of Action for Happiness in the Netherlands, demonstrating her commitment to her mission.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Happiness at Work
A leading voice in this field since 1998, she founded Action for Happiness NL and helps organizations build positive cultures.
Leadership Mentoring
She guides leaders and changemakers through growth and transition, helping them reconnect with their inner strength and lead with clarity.
Wellbeing & Spirituality
Combines scientific research and timeless wisdom in her work, influenced by her education in Business Spirituality and the Science of Wellbeing.

Media Appearances

Asha Lalai - Ubiquity University. Featured in Ubiquity University

See Now

Happiness@work 2019 - Sofagesprek : Asha Lalai. Featured in YouTube

See Now

Work History

1-1998
Entrepreneur at Asha Lalai
1-2013
Mentor for Leaders and Changemakers at Asha Lalai
10-2015
Founder & Chairwoman Action for Happiness Nederland at Action for Happiness Nederland
12-2024
Deelgever De Groene Afslag School at De Groene Afslag
3-2022
Strategic Advisor at Black Impact Foundation

Education

2006 - 2012
Business Spirituality - Professor Dr. Paul de Blot SJ 🙏🏽 from Nyenrode Business University
2021 - 2022
Science of Wellbeing - Professor Laurie Santos from Yale University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Entrepreneur at Asha Lalai
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Insights For Selling To Asha

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Asha is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Asha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Asha move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Asha take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Asha

Personality Compatibility


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