Ashima Chander

Observer
DISC Type : ci

Head of Marketing at Sattva Consulting

Bengaluru, Karnataka, India

Overview

Ashima is a seasoned strategy professional with nearly two decades of experience in communication and brand strategy. As the Head of Marketing at Sattva, she draws on her background in consumer insights and her education from St. Stephens College, Delhi to drive impact.

After leaving the corporate world in 2014, she has focused on purpose-driven work. This includes independent consulting, community volunteering to improve civic amenities, and pursuing a path of sustainability in her own life.

She successfully used communication strategy to transform a local Resident’s Welfare Association into a citizens movement.

Personality Overview

Assertive

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Brand & Marketing
Her core expertise, having spent nearly two decades developing marketing strategies for diverse organizations, from multinational corporations like HP to social impact firms.
Community Building
Passionate about mobilizing communities, she transformed a Resident’s Welfare Association into a citizen's movement to advocate for better civic amenities.
Sustainable Living
Personally pursues sustainability and publicly advocates for organizations like Goonj, which focuses on extending the lifespan of clothing and improving rural livelihoods.

Media Appearances

Ashima has no verified media appearances

Work History

4-2023
Head of Marketing at Sattva Consulting
11-2022 - 3-2023
Head of Marketing, Corporate Advisory at Sattva Consulting
1-2016
Community Volunteer at Freelance
1-2018 - 11-2022
Independent Consultant - Brand & Marketing Strategy at Self-employed
7-2011 - 9-2014
Manager Strategy, Global Analytics at Hewlett-Packard

Education

1996 - 1999
Bachelor's Degree from St. Stephen's College, Delhi

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Marketing at Sattva Consulting
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Insights For Selling To Ashima

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashima is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Ashima

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ashima move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Ashima take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Ashima

Personality Compatibility


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