Ashish Arya

Activist
DISC Type : Cd

Chief Marketing Officer at INDmoney

Gurugram, Haryana, India

Overview

Ashish Arya is the Chief Marketing Officer at INDmoney, driving growth for the fintech platform. His expertise spans over a decade in D2C and consumer tech, with previous leadership roles at Hotstar and Naukri. com. He holds an MBA from the Goa Institute of Management and has also studied at the Indian School of Business.

Ashish is passionate about democratizing financial services for Indians, aiming to improve their financial future. He closely follows market dynamics and the evolution of digital trends, such as the impact of AI and the viral nature of social media content, often sharing his observations on these topics.

He has received an award for the "Best use of AI / ML in Marketing - IPL’22", highlighting his innovative approach.

Personality Overview

Meticulous

Observative

Value Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Democratizing Finance
His core mission at INDmoney is to simplify investments and empower Indians to take control of their financial future, making wealth management accessible to all.
AI in Marketing
He holds a certification in Generative AI and actively posts about AI agents and LLMs. He won an award for the "Best use of AI / ML in Marketing".
Growth Marketing
His career is defined by driving business growth and user acquisition for major brands like INDmoney, Hotstar, and Naukri. com, focusing on ROI-led digital strategies.

Media Appearances

Ashish Arya joins INDmoney as Vice President – Marketing. Featured in Exchange4Media

See Now

Work History

6-2024
Chief Marketing Officer at INDmoney
1-2022 - 6-2024
Head - Digital Marketing at Hotstar
4-2021 - 1-2022
Associate Vice President Marketing at Naukri.com
8-2019 - 3-2021
Senior Marketing Manager at Naukri.com
5-2017 - 8-2019
Head - Digital Marketing (Home Retail) at Future Group India

Education

2021 - 2021
Leading with Marketing Analytics and Right Data from Indian School of Business
2012 - 2014
Master of Business Administration (MBA) from Goa Institute of Management (GIM)

More Information

Social Presence :

Prographics :

Exp : 15 Location : Gurugram, Haryana, India Job Level : Leadership Designation : Chief Marketing Officer at INDmoney
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Insights For Selling To Ashish

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashish is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ashish

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ashish move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ashish take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ashish

Personality Compatibility


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