Ashish Tiwari

Evaluator
DISC Type : DSC

Chief Marketing & People Officer at Home Credit India

New Delhi, Delhi, India

Overview

Ashish Tiwari is a digital-first marketer with over 20 years of experience across the consumer, telecom, and new media sectors. As Chief Marketing & People Officer at Home Credit India, he leads brand and digital transformation, focusing on financial empowerment for consumers. He has completed the Chief Digital and AI Officer Programme at the Indian School of Business.

Ashish is deeply interested in the intersection of technology and marketing, particularly generative AI and human persuasion techniques. He is an advocate for lifelong learning and building trust within teams to foster a positive work culture. In his free time, he is an avid reader and a music buff.

He has been a TEDx speaker, sharing his insights on relationships, and is a visiting faculty member at the Indian Institute of Management Rohtak.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Digital Transformation
Leads digital-first brand strategy at Home Credit India and recently completed a Chief Digital and AI Officer Programme to deepen his expertise in technology's role in marketing.
Financial Inclusion
Passionate about empowering new-to-credit consumers. He leads community initiatives like "Saksham, " a financial literacy program for marginalized women.
AI in Marketing
Follows trends in generative AI and man-machine interaction, believing technology's use is only limited by the marketer's imagination. He recently received 'The Impact Marketer award'.

Media Appearances

Ashish Tiwari of Home Credit India: Embrace lifelong learning. Featured in MediaBrief

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Ashish Tiwari, Chief Marketing Officer, Home Credit India. Featured in YouTube

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Home Credit India appoints Ashish Tiwari as CMO. Featured in Exchange4media

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Work History

9-2025
Chief Marketing & People Officer at Home Credit India
9-2022 - 7-2024
Visiting Faculty at Indian Institute of Management Rohtak
8-2022 - 11-2025
Chief Marketing Officer at Home Credit India
3-2021 - 7-2022
Chief Marketing & Digital Officer at Future Generali India Life Insurance
1-2019 - 3-2021
Sr. Vice President - Marketing and Digital at Future Generali India Life Insurance

Education

9-2024 - 6-2025
Chief Digital and AI Officer Programme from Indian School of Business
2021 - 2021
Leadership Development from INSEAD

More Information

Social Presence :

Prographics :

Exp : 9 Location : New Delhi, Delhi, India Job Level : Leadership Designation : Chief Marketing & People Officer at Home Credit India
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Insights For Selling To Ashish

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashish is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ashish

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ashish move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ashish take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ashish

Personality Compatibility


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