Ashish Tiwari is a digital-first marketer with over 20 years of experience across the consumer, telecom, and new media sectors. As Chief Marketing & People Officer at Home Credit India, he leads brand and digital transformation, focusing on financial empowerment for consumers. He has completed the Chief Digital and AI Officer Programme at the Indian School of Business.
Ashish is deeply interested in the intersection of technology and marketing, particularly generative AI and human persuasion techniques. He is an advocate for lifelong learning and building trust within teams to foster a positive work culture. In his free time, he is an avid reader and a music buff.
He has been a TEDx speaker, sharing his insights on relationships, and is a visiting faculty member at the Indian Institute of Management Rohtak.
Read the full overview →They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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