Ashley Culbertson Bopp

Critic
DISC Type : C

Product Manager at MediaRadar, Inc.

Ballston Spa, New York, United States

Overview

Ashley Culbertson Bopp is a Product Manager at MediaRadar, specializing in product enablement and advertising intelligence. A graduate of the State University of New York at Plattsburgh, her work focuses on delivering actionable insights from ad data. Colleagues describe her as driven, organized, and reliable.

She received the Marketing and Entrepreneurship Faculty Award for being the marketing major with the second-highest GPA among graduating seniors.

Personality Overview

Objective Thinker

Negotiator

Precise

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Advertising Intelligence
Her career is centered on ad intel platforms at MediaRadar, Vivvix, and Numerator, focusing on competitive advertising and omnichannel media strategies.
Product Enablement
A key part of her role and past experience involves creating best-in-class, client-facing education resources to empower users to leverage data and solutions.
Ad Spend Trends
She actively shares data-driven insights on advertising expenditure shifts across major industries, including retail, finance, sports, and political campaigns.

Media Appearances

Ashley has no verified media appearances

Work History

11-2023
Product Manager at MediaRadar, Inc.
1-2023 - 11-2023
Product Manager at Vivvix
7-2022 - 1-2023
Product Manager, Ad Intel at Numerator
4-2021 - 7-2022
Senior Product Education Manager at Numerator
2-2020 - 4-2021
Product Education Manager at Numerator

Education

2011 - 2013
Bachelor of Science (B.S.) from State University of New York at Plattsburgh
2009 - 2011
Associate of Science (A.S.) from SUNY Adirondack

More Information

Social Presence :

Prographics :

Exp : 12 Location : Ballston Spa, New York, United States Job Level : Middle Designation : Product Manager at MediaRadar, Inc.
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ashley

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ashley take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ashley

Personality Compatibility


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