Ashley Kerns Hager in

Ashley Kerns Hager

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Growth - Partnerships & Referrals at Athena
📍 Fernandina Beach, Florida, United States

Ashley is a Growth Expert at Athena, leveraging a 20-year career in sports marketing where she represented top athletes and led strategy at firms like The Brandr Group and OneTeam Partners. Described as an "impeccable leader" and "tireless worker, " she holds an MBA from Georgia Institute of Technology.

Inspired by a 5th-grade essay she wrote about wanting to be a sports agent, Ashley was driven to break boundaries in a male-dominated field. She grew up with a love for football, attending University of Tennessee games with her father, and is a proud recipient of their Alumni Promise Award.

Unique fact: Her career in athlete representation was sparked by rediscovering a childhood essay she had written about that very dream.

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Experience
17 Years
Current Role
Growth - Partnerships & Referrals
Location
Fernandina Beach, Florida, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Ashley cares about

Athlete Representation
Spent 20 years in the sports industry, founding her own marketing firm and representing elite professional athletes, including first-round NFL Draft picks.
Growth & Referrals
Her current focus at Athena involves leading and scaling the company's referral program, marking a significant career transition into a new industry.
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Career

Work history

7-2025
Growth - Partnerships & Referrals
Athena
7-2021 - 7-2025
VP, Athlete Strategy & Activations
The Brandr Group (TBG)
12-2020 - 5-2021
Head of Athlete Relations
OneTeam Partners
10-2017 - 7-2018
Consultant - Team Sports Marketing
Lagardère Sports
6-2012 - 12-2020
Founder
Kerns Marketing & Management
In the press

Media appearances

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Education
Master of Business Administration (MBA)
Georgia Institute of Technology
Bachelor's degree
University of Tennessee, Knoxville
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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