Ashley Kerns Hager

Supporter
DISC Type : s

Growth - Partnerships & Referrals at Athena

Fernandina Beach, Florida, United States

Overview

Ashley is a Growth Expert at Athena, leveraging a 20-year career in sports marketing where she represented top athletes and led strategy at firms like The Brandr Group and OneTeam Partners. Described as an "impeccable leader" and "tireless worker, " she holds an MBA from Georgia Institute of Technology.

Inspired by a 5th-grade essay she wrote about wanting to be a sports agent, Ashley was driven to break boundaries in a male-dominated field. She grew up with a love for football, attending University of Tennessee games with her father, and is a proud recipient of their Alumni Promise Award.

Unique fact: Her career in athlete representation was sparked by rediscovering a childhood essay she had written about that very dream.

Personality Overview

Thoughtful In Approach

Calm

Procedural

They maintain good relationships with everyone, internally and externally.  They are unlikely to become strong champions as they don't prefer pushing other people. They are motivated by the potential impact of their decision on the organization.

Topics They Care About

Athlete Representation
Spent 20 years in the sports industry, founding her own marketing firm and representing elite professional athletes, including first-round NFL Draft picks.
Growth & Referrals
Her current focus at Athena involves leading and scaling the company's referral program, marking a significant career transition into a new industry.
Women in Sports
Showcased passion for women's empowerment through a major brand campaign on International Women's Day and has supported initiatives for female collegiate athletes.

Media Appearances

Ashley has no verified media appearances

Work History

7-2025
Growth - Partnerships & Referrals at Athena
7-2021 - 7-2025
VP, Athlete Strategy & Activations at The Brandr Group (TBG)
12-2020 - 5-2021
Head of Athlete Relations at OneTeam Partners
10-2017 - 7-2018
Consultant - Team Sports Marketing at Lagardère Sports
6-2012 - 12-2020
Founder at Kerns Marketing & Management

Education

Master of Business Administration (MBA) from Georgia Institute of Technology
Bachelor's degree from University of Tennessee, Knoxville

More Information

Social Presence :

Prographics :

Exp : 17 Location : Fernandina Beach, Florida, United States Job Level : N/A Designation : Growth - Partnerships & Referrals at Athena
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Focus your pitch on the impact that you could help them have on their organization
  • Pause and ask them if they have any questions
  • Talk about refund and cancellation policy if the need arises

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Ashley

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Ashley take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Ashley

Personality Compatibility


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