Ashley Marshman

Inspirer
DISC Type : di

Head of Customer Care at So Energy

United Kingdom

Overview

Ashley Marshman is a senior leader in customer operations, currently as Head of Customer Care at So Energy after a 19-year tenure at Southern Water. He specializes in performance turnaround and digital transformation, leveraging his Mini Executive MBA. Colleagues describe his management style as pragmatic, supportive, and trusting, effectively building team confidence.

As a highly effective communicator, Ashley is passionate about working with people and fostering an inclusive workplace culture. He has actively engaged in initiatives that spark vital conversations around allyship and inclusion, inspiring large teams and setting new standards for a supportive work environment.

He is a public speaker on leveraging Generative AI, discussing how it can be used to improve customer operations and to protect the environment.

Personality Overview

Charming & Persuasive

Confident & Optimistic

Generous

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

AI in Customer Ops
Spoke at a 2025 conference about implementing Gen AI to improve process efficiencies and empower advisors, enhancing the overall customer experience.
CX Transformation
His career is defined by leading performance turnarounds and transformations in customer service, with a focus on digital strategy and culture change.
Supportive Leadership
Praised for a management style that builds confidence and supports development. He actively seeks to hire and grow dynamic, resilient, and energetic leaders.

Media Appearances

Ashley has no verified media appearances

Work History

10-2025
Head of Customer Care at So Energy
11-2022 - 9-2025
Head of Customer Service at Southern Water
8-2024 - 9-2024
Chief Customer Officer at Southern Water
4-2019 - 11-2022
Head of Business Customer Services at Southern Water
11-2017 - 1-2018
Panel Member at Market Operator Services Limited (MOSL)

Education

Mini Executive MBA from University of Chester
2003 - 2005
A Level from Worthing College

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : Mid-senior Designation : Head of Customer Care at So Energy
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Ashley

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ashley take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ashley

Personality Compatibility


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