Ashley Martin

Examiner
DISC Type : cs

President at NIBCO INC.

Elkhart, Indiana, United States

Overview

Ashley Martin is the President and CEO of NIBCO, representing the fifth generation of her familys leadership. Described as a direct and honest leader, she has progressed through various roles since 2012, focusing on operational performance and growth. She holds an MBA from SMU Cox School of Business.

Outside of work, Ashley is deeply involved in her community, serving as the chairperson for Crossroads United Way and on the board for Friends of the Lerner. She is an avid Notre Dame football fan and enjoys traveling and spending time with her family.

She co-founded the American Supply Associations Women in Industry group in 2013 to help develop and promote women leaders.

Personality Overview

Status Quo Seeker

Unexpressive

Process Oriented

They are thorough and always follow a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Community Philanthropy
Serves as chairperson for the Crossroads United Way and is on the board for the local Friends of the Lerner theatre, demonstrating a commitment to community impact.
Family Business Legacy
As the fifth-generation leader of NIBCO, she frequently speaks about the importance of family ownership, stewardship, and preserving the company's 120-year history.
Women in Industry
Co-founded the American Supply Association Women in Industry group and champions opportunities for women, influenced by her late mother's advocacy at NIBCO.

Media Appearances

Ashley Martin, President & CEO of NIBCO, reflects on our 120‑year journey since 1904. Featured in Facebook (NIBCO Inc.)

See Now

Work History

11-2023
President at NIBCO INC.
3-2021 - 11-2023
Executive Vice President at NIBCO INC.
2-2018 - 3-2021
Vice President Sales at NIBCO INC.
4-2016 - 2-2018
Vice President of Wholesale Sales at NIBCO INC.
2-2015 - 4-2016
General Manager PEX at NIBCO INC.

Education

2010 - 2012
MBA from SMU Cox School of Business
2003 - 2007
BA from University of Notre Dame - Mendoza College of Business

More Information

Social Presence :

Prographics :

Exp : 16 Location : Elkhart, Indiana, United States Job Level : N/A Designation : President at NIBCO INC.
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Ashley

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Ashley take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Ashley

Personality Compatibility


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