Ashley Moran, CPA

Evaluator
DISC Type : CDS

Assistant Controller at Performance Health

Algonquin, Illinois, United States

Overview

Ashley Moran is a Certified Public Accountant serving as the Assistant Controller at Performance Health. She has a strong background in public accounting, having spent over a decade as an Audit Manager at Plante Moran. Ashley holds both a Masters and Bachelors degree in Accounting from Illinois State University.

Outside of her corporate finance role, Ashley shows an interest in giving back, evidenced by her past role as an accounting tutor for university students and her promotion of charitable causes. This suggests a passion for mentorship and community involvement.

Unique fact: During her graduate studies, Ashley tutored fellow students in three distinct fields of accounting: Financial, Managerial, and Cost accounting.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Financial Auditing
Spent over a decade as an Audit Manager at Plante Moran, handling external and internal audits for public and private companies in compliance with US GAAP and PCAOB standards.
Internal Controls
Has extensive experience evaluating the effectiveness of client internal control structures in accordance with SOX 404 from her time in public accounting.
Team Building
Actively involved in recruitment for her department at Performance Health, with a focus on hiring for roles like Senior Accountant and treasury positions.

Media Appearances

Ashley has no verified media appearances

Work History

11-2022
Assistant Controller at Performance Health
6-2021 - 11-2022
Senior Manager - Accounting at Performance Health
8-2011 - 6-2021
Audit Manager at Plante Moran
8-2010 - 5-2011
Accounting Office Graduate Assistant at Illinois State University
5-2010 - 8-2010
Accounting Intern at KSA Lighting LLC

Education

2010 - 2011
Masters from Illinois State University
2007 - 2010
Bachelor from Illinois State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Algonquin, Illinois, United States Job Level : Junior Designation : Assistant Controller at Performance Health
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ashley

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ashley take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ashley

Personality Compatibility


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