Ashley Riffee, MHA

Wildcard
DISC Type : csi

Director of Clinical Operations at Washington University in St. Louis

O'Fallon, Missouri, United States

Overview

Ashley Riffee is a healthcare leader with over 13 years of experience, currently serving as the Director of Clinical Operations for Plastic and Reconstructive Surgery at Washington University in St. Louis. Her expertise lies in strategic growth and practice optimization, with past successes including establishing new clinics and recruiting numerous primary care providers at Mercy.

Outside of her professional life, Ashley has used gardening as a therapeutic outlet during a period of career transition. She is passionate about serving her home community and has an interest in personal growth, which she explores through reading inspirational books. She holds a Master of Science from Lindenwood University.

After being laid off in the spring, she embraced gardening as a positive way to process the change, focusing on "ripping out old roots" and watching new blooms form.

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Healthcare Operations
Her career is focused on clinical and primary care operations, including establishing new clinics, orchestrating renovations, and managing mergers.
Primary Care Growth
At a previous role, she spearheaded initiatives that expanded empaneled lives by nearly 40% and launched new same-day clinics to improve access to care.
Physician & Talent Acquisition
Successfully recruited 19 primary care providers in a prior position and continues to post about new clinical opportunities on her current team.

Media Appearances

Ashley has no verified media appearances

Work History

7-2025
Director of Clinical Operations at Washington University in St. Louis
5-2023 - 3-2025
Director of Operations, Primary Care Performance Division, St. Charles Section at Mercy
2-2022 - 5-2023
Manager of Operations, Adult Primary Care St. Louis at Mercy
10-2021 - 2-2022
Practice Manager III at Mercy
2-2021 - 10-2021
Practice Manager II at Mercy

Education

2016 - 2018
Master of Science - MS from Lindenwood University
2007 - 2012
Bachelor of Science (B.S.) from Missouri State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : O'Fallon, Missouri, United States Job Level : Mid-senior Designation : Director of Clinical Operations at Washington University in St. Louis
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ashley

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ashley take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ashley

Personality Compatibility


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