Ashlie Winson-Jones

Commander
DISC Type : D

Growth Strategy & Shopper Insights Advisor at Plant Based Foods Association

Vancouver, British Columbia, Canada

Overview

Ashlie has no verified overview

Personality Overview

Impact-Driven

Very Quick

Candid & Clear

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They respond better to strong and respectful interactions.

Topics They Care About

Ashlie has no verified topics they care about

Media Appearances

Ashlie has no verified media appearances

Work History

4-2025
Growth Strategy & Shopper Insights Advisor at Plant Based Foods Association
2-2025
Board Member at Carousel Theatre for Young People
2-2023
Head of Business Development & Founding Member at Social Nature
7-2014
CPG Growth Strategist & Founding Member at Social Nature
5-2013 - 7-2014
Canadian Sales Manager at Metasoft Systems Inc.

Education

2020 - 2020
Product Strategy from Northwestern University - Kellogg School of Management
2008 - 2010
Marketing Management from British Columbia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 15 Location : Vancouver, British Columbia, Canada Job Level : Mid-senior Designation : Growth Strategy & Shopper Insights Advisor at Plant Based Foods Association
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Insights For Selling To Ashlie

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashlie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ashlie

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ashlie move?

  • If convinced, they can reach decisions quite fast.
  • Can Ashlie take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ashlie

Personality Compatibility


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