Aslihan "Ashley" Ayan Harvell in

Aslihan "Ashley" Ayan Harvell

Login to view DISC.
Member at CMO Alliance
📍 Dallas-Fort Worth Metroplex, United States

Aslihan "Ashley" Ayan Harvell is a revenue marketing executive with over 15 years of experience architecting marketing automation platforms for major B2B enterprises like TIAA and JPMorgan Chase. A Marketo Champion Elite, she holds a Master of Science and is known for being a down-to-earth, straight-shooting, and unflappable expert.

She draws parallels between her professional life and personal experiences, such as observing her sons interactions to understand challenges in business accountability. She is also a reader, referencing books like Greg McKeowns "Essentialism" to frame her thoughts on leadership and organizational structure.

Unique Fact: She critically compares the current hype around AI vendors to prospectors selling pickaxes during the Gold Rush, focusing on the "fever" rather than the technology itself.

Read the full overview →
Experience
18 Years
Current Role
Member
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Aslihan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Aslihan cares about

Marketing Automation Strategy
She has spent 15+ years building and scaling marketing automation functions at enterprise firms like TIAA and JPMorgan Chase, specializing in Marketo and Salesforce Marketing Cloud.
AI in Marketing
Her recent posts analyze AI's role in revenue operations, vendor evaluation checklists, and the potential for manipulative practices, indicating a deep and current interest.
+5 more topics Login to view topics
Career

Work history

2-2026
Member
CMO Alliance
11-2023 - 10-2025
Sr. Director Marketing Automation
TIAA
6-2022 - 11-2023
VP, Martech
JPMorgan Chase & Co.
11-2019 - 6-2022
VP, Marketing Automation
JPMorgan Chase & Co.
3-2019 - 11-2019
Senior Solutions Architect
DemandGen (acquired by BDO Digital)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Triple Star Ranger | https://trailblazer.me/id/ashleyayanharvell
Trailhead by Salesforce
Master of Science
The University of Texas at Arlington - College of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other CMO Alliance Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Aslihan. Free, 10 seconds.