Aslihan "Ashley" Ayan Harvell

Sharpshooter
DISC Type : DC

Member at CMO Alliance

Dallas-Fort Worth Metroplex, United States

Overview

Aslihan "Ashley" Ayan Harvell is a revenue marketing executive with over 15 years of experience architecting marketing automation platforms for major B2B enterprises like TIAA and JPMorgan Chase. A Marketo Champion Elite, she holds a Master of Science and is known for being a down-to-earth, straight-shooting, and unflappable expert.

She draws parallels between her professional life and personal experiences, such as observing her sons interactions to understand challenges in business accountability. She is also a reader, referencing books like Greg McKeowns "Essentialism" to frame her thoughts on leadership and organizational structure.

Unique Fact: She critically compares the current hype around AI vendors to prospectors selling pickaxes during the Gold Rush, focusing on the "fever" rather than the technology itself.

Personality Overview

Thorough Evaluator

Fast But Analytical

ROI Driven

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Marketing Automation Strategy
She has spent 15+ years building and scaling marketing automation functions at enterprise firms like TIAA and JPMorgan Chase, specializing in Marketo and Salesforce Marketing Cloud.
AI in Marketing
Her recent posts analyze AI's role in revenue operations, vendor evaluation checklists, and the potential for manipulative practices, indicating a deep and current interest.
Revenue Operations
Her executive title and recent thought leadership focus on funding AI-driven RevOps, improving data diagnosis, and solving structural failures that impact revenue.

Media Appearances

Aslihan has no verified media appearances

Work History

2-2026
Member at CMO Alliance
11-2023 - 10-2025
Sr. Director Marketing Automation at TIAA
6-2022 - 11-2023
VP, Martech at JPMorgan Chase & Co.
11-2019 - 6-2022
VP, Marketing Automation at JPMorgan Chase & Co.
3-2019 - 11-2019
Senior Solutions Architect at DemandGen (acquired by BDO Digital)

Education

Triple Star Ranger | https://trailblazer.me/id/ashleyayanharvell from Trailhead by Salesforce
Master of Science from The University of Texas at Arlington - College of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Dallas-Fort Worth Metroplex, United States Job Level : N/A Designation : Member at CMO Alliance
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Insights For Selling To Aslihan "Ashley"

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aslihan "Ashley" is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Aslihan "Ashley"

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Aslihan "Ashley" move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Aslihan "Ashley" take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Aslihan "Ashley"

Personality Compatibility


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