Astrid Obradovic

Judge
DISC Type : Dc

Founder and CEO at Nexus Obrada

United Kingdom

Overview

Astrid Obradovic is the Founder and CEO of Nexus Obrad, where she serves as a business transformation coach for senior SMB leaders. With an MSc from the University of Hull, she specializes in navigating change where technology and people meet. Colleagues describe her as calm, thoughtful, and collaborative.

Astrid appears to value authenticity and work-life balance, openly sharing her own professional challenges and the importance of prioritization. She explores concepts like creating mental space for leadership and isnt afraid to admit when its time to step back and recharge, as seen in her professional feed.

Unique fact: She once had ChatGPT write an unprompted testimonial for her, which prompted her to reflect on the ethics and authenticity of AI.

Personality Overview

Objective Thinker

Quality Focused

Generally Skeptic

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Leadership Coaching
Her coaching practice focuses on helping senior leaders and business owners move from being reactive to being proactive by creating space to think and prioritize.
Digital Transformation
She has extensive experience leading the implementation of complex systems like Absorb LMS and HubSpot, focusing on aligning technology with people and purpose.
Operational Excellence
In a prior role, she spearheaded a cross-organizational "Simplification Project" to transform ways of working, demonstrating a passion for process improvement and efficiency.

Media Appearances

Astrid has no verified media appearances

Work History

8-2025
Founder and CEO at Nexus Obrada
8-2025
Business Transformation Coach & Thought Partner at Nexus Obrada
4-2024 - 7-2025
Head of Systems at Performance Consultants International
5-2023 - 4-2024
Head of Client Experience at Performance Consultants International
2-2021 - 5-2023
Head of Client Relationships at Performance Consultants International

Education

9-2024 - 8-2026
MSc from University of Hull
9-2020 - 5-2023
BSc from University of London

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Leadership Designation : Founder and CEO at Nexus Obrada
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Insights For Selling To Astrid

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Astrid is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Astrid

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Astrid move?

  • They can take decisions very fast if you manage to convince them.
  • Can Astrid take some risk or not?

  • The risks don’t matter much to them.

You And Astrid

Personality Compatibility


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