Astrid Obradovic in

Astrid Obradovic

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Founder and CEO at Nexus Obrada
📍 United Kingdom

Astrid Obradovic is the Founder and CEO of Nexus Obrad, where she serves as a business transformation coach for senior SMB leaders. With an MSc from the University of Hull, she specializes in navigating change where technology and people meet. Colleagues describe her as calm, thoughtful, and collaborative.

Astrid appears to value authenticity and work-life balance, openly sharing her own professional challenges and the importance of prioritization. She explores concepts like creating mental space for leadership and isnt afraid to admit when its time to step back and recharge, as seen in her professional feed.

Unique fact: She once had ChatGPT write an unprompted testimonial for her, which prompted her to reflect on the ethics and authenticity of AI.

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Experience
15 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
United Kingdom
Personality Overview

How Astrid shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Astrid cares about

Leadership Coaching
Her coaching practice focuses on helping senior leaders and business owners move from being reactive to being proactive by creating space to think and prioritize.
Digital Transformation
She has extensive experience leading the implementation of complex systems like Absorb LMS and HubSpot, focusing on aligning technology with people and purpose.
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Career

Work history

8-2025
Founder and CEO
Nexus Obrada
8-2025
Business Transformation Coach & Thought Partner
Nexus Obrada
4-2024 - 7-2025
Head of Systems
Performance Consultants International
5-2023 - 4-2024
Head of Client Experience
Performance Consultants International
2-2021 - 5-2023
Head of Client Relationships
Performance Consultants International
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2024 - 8-2026
MSc
University of Hull
9-2020 - 5-2023
BSc
University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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