Iara De Castro in

Iara De Castro

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Brand & Content Manager at Ambu A/S
📍 Copenhagen, Capital Region of Denmark, Denmark

Iara de Castro is a Brand and Content Manager at Ambu A/S, specializing in brand strategy and creative development for global organizations. With a BA in Design from Goldsmiths, University of London, she has experience working with major brands like LEGO and L’Oréal. Colleagues describe her as creative, professional, and a keen team player.

Drawing from her university studies in Sociology and Psychology, Iara possesses a deep-seated interest in understanding human behavior and what drives authentic connections. This academic background informs her strategic approach to building brands that resonate with people on a meaningful level, focusing on empowering teams from the inside out.

Unique fact: Early in her career, she managed influencer relationships for a global Skype campaign featuring Victoria Beckham.

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Experience
19 Years
Current Role
Brand & Content Manager
Job Level
Middle
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Iara cares about

Global Brand Strategy
She leads the evolution and activation of Ambu's global brand, including refining its core positioning and rolling out its visual identity across all channels.
Creative Brand Content
Her background includes developing brand storytelling, creating social media identities, and directing photoshoots for major clients like LEGO and L'Oréal.
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Career

Work history

1-2024
Brand & Content Manager
Ambu A/S
2-2021 - 1-2024
Campaign & Content Manager
Ambu A/S
4-2014 - 12-2020
Brand & Content Creator
MINDJUMPERS
7-2013 - 4-2014
Brand Care Manager
MINDJUMPERS
10-2011 - 7-2013
Creative Social Media Manager
Saffron Digital
In the press

Media appearances

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Education
2002 - 2006
BA (Hons)
Goldsmiths, University of London
2000 - 2002
Sociology and Psychology
University of Geneva
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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