Iara De Castro

Observer
DISC Type : ic

Brand & Content Manager at Ambu A/S

Copenhagen, Capital Region of Denmark, Denmark

Overview

Iara de Castro is a Brand and Content Manager at Ambu A/S, specializing in brand strategy and creative development for global organizations. With a BA in Design from Goldsmiths, University of London, she has experience working with major brands like LEGO and L’Oréal. Colleagues describe her as creative, professional, and a keen team player.

Drawing from her university studies in Sociology and Psychology, Iara possesses a deep-seated interest in understanding human behavior and what drives authentic connections. This academic background informs her strategic approach to building brands that resonate with people on a meaningful level, focusing on empowering teams from the inside out.

Unique fact: Early in her career, she managed influencer relationships for a global Skype campaign featuring Victoria Beckham.

Personality Overview

Assertive

Value Driven

Curious

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Global Brand Strategy
She leads the evolution and activation of Ambu's global brand, including refining its core positioning and rolling out its visual identity across all channels.
Creative Brand Content
Her background includes developing brand storytelling, creating social media identities, and directing photoshoots for major clients like LEGO and L'Oréal.
Internal Brand Advocacy
She is passionate about empowering internal teams to understand and deliver a coherent brand message with clarity and confidence.

Media Appearances

Iara has no verified media appearances

Work History

1-2024
Brand & Content Manager at Ambu A/S
2-2021 - 1-2024
Campaign & Content Manager at Ambu A/S
4-2014 - 12-2020
Brand & Content Creator at MINDJUMPERS
7-2013 - 4-2014
Brand Care Manager at MINDJUMPERS
10-2011 - 7-2013
Creative Social Media Manager at Saffron Digital

Education

2002 - 2006
BA (Hons) from Goldsmiths, University of London
2000 - 2002
Sociology and Psychology from University of Geneva

More Information

Social Presence :

Prographics :

Exp : 19 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Brand & Content Manager at Ambu A/S
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Insights For Selling To Iara

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iara is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Iara

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Iara move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Iara take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Iara

Personality Compatibility


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