Atul Puri

Examiner
DISC Type : cs

Vice Chair - International Tax, Asia Pacific Region, Global Tax Steering Committee at Praxity Alliance

Delhi, India

Overview

Atul Puri is the co-founder and Managing Partner of SW India. A Chartered Accountant with over 25 years of expertise, he specializes in international tax and cross-border advisory. He holds a Masters in International Taxation from NALSAR University and is described by colleagues as an excellent and committed professional.

His professional activities suggest a deep interest in national economic development and policy reform. He actively engages in discussions around major government initiatives, indicating a passion for contributing to Indias future growth and the evolution of its financial and legal frameworks beyond his direct client work.

Atul holds significant leadership roles in multiple prestigious organizations simultaneously, serving as Vice Chair at Praxity Alliance and Co-Chairman for International Taxes at ASSOCHAM.

Personality Overview

Unexpressive

Late Adopter

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They are always well-planned and adopt a systematic approach.

Topics They Care About

International Tax Policy
He co-chairs the National Council of International Taxes at ASSOCHAM and holds a Master's degree in the subject from NALSAR university.
AI in Tax Compliance
He actively discusses Tax Tech and the role of AI in transforming the framework of tax compliance in his recent professional posts.
Indian Economic Reform
He follows policy initiatives like "PRARAMBH" and "Mission Viksit Bharat, " showing a keen interest in India's economic future and tax modernization.

Media Appearances

Atul has no verified media appearances

Work History

1-2025
Vice Chair - International Tax, Asia Pacific Region, Global Tax Steering Committee at Praxity Alliance
5-2024
Co-Chairman - National Council of International Taxes at ASSOCHAM (The Associated Chambers of Commerce and Industry of India)
4-2014
Managing Partner & Co-Founder - SW India at ShineWing India
6-2008 - 3-2014
Director at Mazars
10-2007 - 6-2008
Senior Manager at Mazars UK

Education

7-2022 - 6-2024
Master's degree from National Academy of Legal Studies & Research (NALSAR) University Hyderabad
1999 - 2002
Education details unavailable from Institute of Chartered Accountants of India

More Information

Social Presence :

Prographics :

Exp : 21 Location : Delhi, India Job Level : Leadership Designation : Vice Chair - International Tax, Asia Pacific Region, Global Tax Steering Committee at Praxity Alliance
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Insights For Selling To Atul

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Atul is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Atul

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Atul move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Atul take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Atul

Personality Compatibility


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