ATUL SHINDE

Activist
DISC Type : Cd

Head of Digital Marketing at Shoppers Stop

Mumbai, Maharashtra, India

Overview

Atul Shinde is a digital marketing professional with 13 years of experience in customer acquisition, engagement, and retention. Currently the Head of Digital Marketing at Shoppers Stop, he specializes in MarTech, CRM, and omnichannel strategy. People who have worked with him describe him as sincere, diligent, and hard-working.

Personality Overview

Observative

Value Conscious

Logical And Quick

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Customer Retention
His career at Shoppers Stop and MyGlamm has focused on leading CRM teams to improve repeat purchases and drive customer loyalty through data-driven strategies.
Marketing Automation
He has extensive experience leveraging marketing automation tools like WebEngage to personalize customer journeys, streamline campaigns, and increase marketing efficiency.
Omnichannel Marketing
Previously held roles like Deputy General Manager for Omnichannel Marketing, focusing on integrating online and offline customer experiences to create a unified brand presence.

Media Appearances

ATUL has no verified media appearances

Work History

11-2024
Head of Digital Marketing at Shoppers Stop
6-2023 - 11-2024
Deputy General Manager - Omnichannel Marketing at Shoppers Stop
7-2021 - 6-2023
Sr. Marketing Manager - Omnichannel at Shoppers Stop
10-2020 - 8-2021
Senior Manager - Acquisition, Engagement & Retention - HiPi at ZEE5
8-2019 - 8-2020
Head - CRM (Digital Marketing) at MyGlamm

Education

2008 - 2010
MMS from Indira Institute of Business Management, Navi Mumbai
2004 - 2008
B.E from MGM College Of Engg. & Technology, Navi Mumbai

More Information

Social Presence :

Prographics :

Exp : 14 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Head of Digital Marketing at Shoppers Stop
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Insights For Selling To ATUL

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with ATUL is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from ATUL

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will ATUL move?

  • Their decision making speed is somewhere in the middle.
  • Can ATUL take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And ATUL

Personality Compatibility


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