Aubrey Vaughan

Go-getter
DISC Type : d

Vice President of Strategy & Business Development of Public Sector at Celonis

Arlington, Virginia, United States

Overview

Aubrey Vaughan serves as the Vice President of Strategy & Business Development for the Public Sector at Celonis, leveraging over 20 years of executive leadership in government sales. He specializes in driving revenue growth with expertise in data analytics, go-to-market strategies for FedRAMP and SaaS models, and holds a BA from George Mason University.

He has a strong entrepreneurial background, having co-founded SurfaceGuard, a health and safety software company, and grown its revenue from $0 to over $2 million in less than six months. He also serves as the CEO for the construction firm CraddockVaughan.

Personality Overview

Vision Oriented

Direct & Candid

Self-Confident

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Process Intelligence
He frequently writes and speaks on using process intelligence to give government leaders a data-driven view of how workflows function to find and fix inefficiencies.
Government Modernization
His posts and articles consistently focus on transforming government services, from Department of Defense acquisition to implementing the Presidential Management Agenda.
AI in Public Sector
He has authored articles on the strategic implementation of AI in government, emphasizing its role in delivering taxpayer value when grounded in real-world process data.

Media Appearances

Aubrey has no verified media appearances

Work History

2-2025
Vice President of Strategy & Business Development of Public Sector at Celonis
6-2023 - 2-2025
Public Sector Partner Executive at Celonis
11-2019
Co-Founder- Board Member at SurfaceGuard
4-2021 - 1-2022
Chief Revenue Officer (CRO) at Beep, Inc.
1-2017 - 8-2019
Exective Vice President of Sales, Public Sector at PrecisionHawk

Education

BA from George Mason University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Arlington, Virginia, United States Job Level : Senior Designation : Vice President of Strategy & Business Development of Public Sector at Celonis
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Insights For Selling To Aubrey

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aubrey is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Aubrey

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Aubrey move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Aubrey take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Aubrey

Personality Compatibility


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