Audrey Crockett

Collaborator
DISC Type : is

Co-Founder at Southern Reserves

Nashville, Tennessee, United States

Overview

Audrey Crockett is the Director of Development for the American Cancer Society in Tennessee and the Co-Founder of Southern Reserves. A graduate of Illinois State University, she leverages a unique background in TV news to lead fundraising and community development initiatives, focusing on building impactful relationships to drive her organizations mission.

Outside of her professional roles, Audrey is the Board Chair for Angel Heart Farm, a nonprofit providing equine therapy for children. She shares a love for adventure and motorcycles with her husband. Her work and volunteer activities reflect a deep commitment to supporting families facing significant health challenges in her community.

Unique fact: Before her career in nonprofit leadership, Audrey worked for five years in television news as a reporter, producer, and anchor.

Personality Overview

Good Listener

Appreciative

Consensus Builder

Scenarios where both sides can come out as winners appeal to them greatly.  They are more likely to opt for solutions that are proven in the market. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Nonprofit Fundraising
As Director of Development, she leads a team focused on major fundraising initiatives including galas, walks, and golf tournaments to support cancer research and patient services.
Cancer Advocacy
She is deeply committed to the American Cancer Society's mission, frequently speaking about the importance of research, patient services, and early detection.
Corporate Partnerships
Manages and grows relationships with corporate sponsors and community partners to fund initiatives like the Nashville Hope Lodge, which provides free housing for patients.

Media Appearances

Audrey has no verified media appearances

Work History

3-2025
Co-Founder at Southern Reserves
2-2023
Director, Development at American Cancer Society
2-2021 - 2-2023
Associate Director, Development at American Cancer Society
1-2020 - 2-2021
Senior Manager, Community Development at American Cancer Society
3-2018 - 1-2020
Real Estate Broker at Jim Maloof/ Realtor

Education

2008 - 2010
B.S. from Illinois State University
2006 - 2008
Associate's degree from Illinois Central College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Nashville, Tennessee, United States Job Level : Leadership Designation : Co-Founder at Southern Reserves
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Insights For Selling To Audrey

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Take time to make them feel comfortable before getting to the main pitch
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Audrey is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Audrey

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Audrey move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Audrey take some risk or not?

  • They probably won’t put a lot at risk.

You And Audrey

Personality Compatibility


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