Audrey Frégeau in

Audrey Frégeau

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Director Maybelline at L'Oréal
📍 Montreal, Quebec, Canada

Audrey Frégeau is the Director for Maybelline Canada at LOréal, leveraging her extensive background in brand management to drive growth and market share. An alumna of UQAM, she is a strong leader known for developing her teams to execute major brand initiatives and surpass business goals.

Outside of work, Audrey is a self-described sports enthusiast with a particular passion for combining it with her professional life. An old interview mentions her love for river surfing in Montreal, showcasing an adventurous side and a dedication to making the most of her local environment with friends.

Audrey spearheaded the groundbreaking, multi-year partnership between Maybelline and the WNBA, making it the leagues first-ever official beauty partner in Canada.

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Experience
13 Years
Current Role
Director Maybelline
Job Level
Mid-senior
Location
Montreal, Quebec, Canada
Personality Overview

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Decision Approach
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Priorities

Topics Audrey cares about

Purpose-driven Marketing
She views the Maybelline x WNBA partnership as connecting with consumers on shared values of confidence and community, moving beyond traditional product-focused marketing.
Team Development
Her personal introduction emphasizes a pronounced focus on nourishing and developing teams as the primary means to achieve successful business execution and growth.
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Career

Work history

10-2021
Director Maybelline
L'Oréal
10-2018 - 10-2021
Brand Business Lead L’Oréal Paris
L'Oréal
9-2016 - 10-2018
Senior Manager Marketing
NYX Professional Makeup
7-2014 - 9-2016
Product Manager | Hair Colour & Cosmetics
L'Oréal
9-2013 - 7-2014
Account Executive
L'Oréal
In the press

Media appearances

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Education
2012 - 2014
Master of Science (MSc)
UQAM | Université du Québec à Montréal
2009 - 2012
Bachelor of Business Administration (BBA)
UQAM | Université du Québec à Montréal
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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