Audrey Frégeau

Observer
DISC Type : ci

Director Maybelline at L'Oréal

Montreal, Quebec, Canada

Overview

Audrey Frégeau is the Director for Maybelline Canada at LOréal, leveraging her extensive background in brand management to drive growth and market share. An alumna of UQAM, she is a strong leader known for developing her teams to execute major brand initiatives and surpass business goals.

Outside of work, Audrey is a self-described sports enthusiast with a particular passion for combining it with her professional life. An old interview mentions her love for river surfing in Montreal, showcasing an adventurous side and a dedication to making the most of her local environment with friends.

Audrey spearheaded the groundbreaking, multi-year partnership between Maybelline and the WNBA, making it the leagues first-ever official beauty partner in Canada.

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Purpose-driven Marketing
She views the Maybelline x WNBA partnership as connecting with consumers on shared values of confidence and community, moving beyond traditional product-focused marketing.
Team Development
Her personal introduction emphasizes a pronounced focus on nourishing and developing teams as the primary means to achieve successful business execution and growth.
Women's Sports
Described the Maybelline collaboration with the WNBA as a "dream collaboration, " reflecting a deep personal and professional passion for elevating women's athletics.

Media Appearances

Audrey has no verified media appearances

Work History

10-2021
Director Maybelline at L'Oréal
10-2018 - 10-2021
Brand Business Lead L’Oréal Paris at L'Oréal
9-2016 - 10-2018
Senior Manager Marketing at NYX Professional Makeup
7-2014 - 9-2016
Product Manager | Hair Colour & Cosmetics at L'Oréal
9-2013 - 7-2014
Account Executive at L'Oréal

Education

2012 - 2014
Master of Science (MSc) from UQAM | Université du Québec à Montréal
2009 - 2012
Bachelor of Business Administration (BBA) from UQAM | Université du Québec à Montréal

More Information

Social Presence :

Prographics :

Exp : 13 Location : Montreal, Quebec, Canada Job Level : Mid-senior Designation : Director Maybelline at L'Oréal
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Insights For Selling To Audrey

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Audrey is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Audrey

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Audrey move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Audrey take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Audrey

Personality Compatibility


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