Audrey Sarsfield

Trailblazer
DISC Type : DI

Head of Marketing and Ecommerce at WorldTrips® Travel Insurance

Carmel, Indiana, United States

Overview

Audrey is a digital and business transformation leader with 25 years of experience enhancing the customer experience across the commercial value chain. She specializes in leveraging data and technology to drive revenue growth. Colleagues describe her as a "driven, " "strategic, " and "knowledgeable" leader.

She holds a certificate from Cornell University and has taken masters level courses at Frostburg State University.

In a previous role, she led an integrated data strategy to centralize 12 disparate databases into an actionable CRM.

Personality Overview

Informal

Persuasive

Friendly But Fast

They will fight for you if they come to believe in you.  They like to keep things under control. They respond better to a combination of speed and relationship.

Topics They Care About

Customer Experience
Her career mission is to enhance the customer experience (CX), having led CX and Digital Experience (DX) strategies at companies like Ansys and Belden.
Digital Transformation
She has a proven track record leading digital transformation initiatives by evolving people, processes, and technology infrastructure at multiple global corporations.
Data-Driven Marketing
She emphasizes using data and analytics to refine strategies and empower teams, consistently focusing on data integration and management to drive measurable growth.

Media Appearances

Audrey has no verified media appearances

Work History

1-2024
Head of Marketing and Ecommerce at WorldTrips® Travel Insurance
5-2021 - 12-2024
Marketing, Digital, and Commercial Strategist at Consulting and Marketing Services
10-2019 - 4-2021
Vice President, Customer Experience Strategy at Ansys
6-2018 - 9-2019
Vice President, Commercial Experience and Digital Strategy at Belden Inc.
5-2014 - 7-2018
Global Director, Marketing, Digital Strategy and Ecommerce at Danaher Corporation

Education

Certificate from Cornell University
Masters in Education courses from Frostburg State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Carmel, Indiana, United States Job Level : Mid-senior Designation : Head of Marketing and Ecommerce at WorldTrips® Travel Insurance
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Insights For Selling To Audrey

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Audrey is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Audrey

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Audrey move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Audrey take some risk or not?

  • They can take risks if necessary.

You And Audrey

Personality Compatibility


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