Michael Lake

Inquirer
DISC Type : cd

Sr Director of Sales at Biolyst Scientific

Grand Rapids, Michigan, United States

Overview

Michael is a senior sales director at Biolyst Scientific with deep expertise in medical diagnostic equipment, software, and AI. With an Executive MBA from Central Michigan University, he has a history of leading high-performing teams at companies like Philips and Leica Biosystems. Colleagues recognize him as a "complete expert" and an "outstanding professional. "

Based on his education at Lake Forest College near Chicago and Central Michigan University, Michael may have an affinity for the culture and sports of the Great Lakes region. He has shown interest in major healthcare corporations like GE HealthCare and Philips, suggesting a focus on industry trends.

He has consistently performed in the top 5% of sales, earning the prestigious Presidents Inner Circle award multiple times.

Personality Overview

Judgemental

Demanding

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Microbiology Automation
He is actively promoting and hiring for new microbiology automation platforms, emphasizing their role in improving lab efficiency and quality control.
Digital Pathology
A core specialty in his career, he is focused on launching advanced scanners for both histology and cytology to enhance diagnostic precision.
Lab Efficiency
His recent focus is on introducing solutions that automate workflows, from microbiology platforms to all-in-one digital pathology scanners.

Media Appearances

Michael has no verified media appearances

Work History

4-2025
Sr Director of Sales at Biolyst Scientific
3-2025 - 4-2025
Director of Sales at Biolyst Scientific
7-2023 - 3-2025
Sales Manager - Pathology Imaging at Leica Biosystems
4-2020 - 7-2023
Strategic Health Systems Manager (IDN) at Leica Biosystems
12-2015 - 4-2020
Regional Sales Manager - Digital Pathology at Philips

Education

2000 - 2004
B.A. from Lake Forest College
Executive MBA from Central Michigan University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Grand Rapids, Michigan, United States Job Level : Senior Designation : Sr Director of Sales at Biolyst Scientific
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Michael

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • Their decision making speed is somewhere in the middle.
  • Can Michael take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Michael

Personality Compatibility


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