August Azzarello

Go-getter
DISC Type : d

Director of Software Engineering and Digital Experience at James Avery Artisan Jewelry

Dallas-Fort Worth Metroplex, United States

Overview

August is a Director of Software Engineering with over 20 years of experience in the retail and hospitality industries. A Certified ScrumMaster, he specializes in automated testing, high-volume systems, and leading digital transformation, with a focus on improving processes and creating better customer products through innovative tools.

Described by colleagues as a true "servant leader, " he is known for empowering his teams, deflecting praise, and taking responsibility. He is passionate about fostering a positive culture and has a track record of building what others consider to be model teams within an organization.

His team at The Container Store became the model for the entire technology department under his leadership.

Personality Overview

Challenger

Decisive

Self-Confident

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Digital Transformation
He is actively hiring for and leading a "complete digital transformation" in eCommerce and across the board at major retail brands.
eCommerce Experience
His career is centered on leading technology for the digital and eCommerce experiences at companies like James Avery and The Container Store.
Servant Leadership
Colleagues specifically call him a "servant leader" who builds his team up, indicating this is a core part of his management philosophy.

Media Appearances

August has no verified media appearances

Work History

6-2022
Director of Software Engineering and Digital Experience at James Avery Artisan Jewelry
4-2018 - 7-2022
Technology Director, eCommerce at The Container Store at The Container Store
6-2016 - 7-2022
Manager, eCommerce at The Container Store
12-2013 - 6-2016
Software Quality Engineering at The Container Store
9-2005 - 12-2013
Engineering Manager at NCR Corporation

Education

August has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director of Software Engineering and Digital Experience at James Avery Artisan Jewelry
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Insights For Selling To August

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with August is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from August

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will August move?

  • Their decision making speed is somewhere in the middle.
  • Can August take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And August

Personality Compatibility


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