Mike Fernandez

Commander
DISC Type : D

Senior Vice President - Public Affairs, Communications & Sustainability at Enbridge

United States

Overview

As Enbridges SVP, Mike Fernandez leads public affairs, communications, and sustainability. A Georgetown University graduate with both a Bachelors and Masters degree, his extensive career includes C-suite roles at Cargill, State Farm, and Conagra Brands. He is a recognized expert in corporate reputation, crisis management, and stakeholder engagement across North America.

Outside his corporate responsibilities, Mike hosts the popular podcast "The Crux of the Story, " where he delves into the art of strategic communication. He interviews a wide range of influential figures, including award-winning journalists, CEOs, and brand experts, exploring how to effectively shape narratives in business and politics.

An inductee into the PRWeek Hall of Fame, Mike was also the youngest-ever press secretary for a U. S. Senator at age 23.

Personality Overview

Risk-Taker

Strong-Willed

Candid & Clear

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They respond well to strong and respectful communication.

Topics They Care About

Corporate Reputation
He founded a reputation management firm and frequently explores protecting corporate brands with industry leaders on his podcast.
Crisis Communications
His podcast and academic roles often focus on navigating complex issues, including recent discussions on communication strategies in an era of populism and AI.
Energy Sustainability
His leadership role at Enbridge directly involves overseeing sustainability initiatives, including renewables, hydrogen, and carbon capture technologies.

Media Appearances

SPOTLIGHT ON ENBRIDGE MIKE FERNANDEZ. Featured in Yahoo

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SPOTLIGHT ON ENBRIDGE MIKE FERNANDEZ. Featured in YouTube

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Closing Line 5 would have 'detrimental impact,' says Enbridge VP. Featured in CBC

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Work History

3-2020
Senior Vice President - Public Affairs, Communications & Sustainability at Enbridge
5-2019
Host at The Crux of the Story
2018 - 2020
Founder & President at PENSAR Strategies
2018 - 2020
Chief Executive Officer-U.S. at LLYC
2018 - 2020
Professor at Boston University

Education

Bachelor's Degree from Georgetown University
Master of Science from Georgetown University

More Information

Social Presence :

Prographics :

Exp : 46 Location : United States Job Level : Leadership Designation : Senior Vice President - Public Affairs, Communications & Sustainability at Enbridge
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mike

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Mike take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Mike

Personality Compatibility


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