Avanika Mote

Sharpshooter
DISC Type : CD

Manager, Content Curation, COE at Gartner

Gurugram, Haryana, India

Overview

Avanika is a content and brand strategy leader with 14 years of experience in marketing, advertising, and consulting. In her last role at Gartner, she led a global team of 10 writers. She was recognized by CMO Asia as one of the Most Influential Content Marketing Professionals in 2022.

Outside of work, Avanika is a passionate writer who explores brand storytelling, travel, and observations from daily life. She has been writing a personal travel series about Goa and analyzes brand encounters in another series, demonstrating her keen interest in narrative and communication beyond the corporate sphere.

Unique fact: She is building a brand called Vedi Herbals from scratch, handling everything from name and identity to copy and strategy.

Personality Overview

Precise But Practical

Thorough Evaluator

ROI Driven

They respond better to strong and respectful interactions.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Content & Brand Strategy
Her 14-year career is centered on content and brand communications for global organizations like Gartner and HT Media Ltd.
Creative Direction
Her personal posts often analyze the brand strategies of companies like Canva, Adobe, and The Bombay Store, reflecting a deep interest in creative execution.
People Leadership
She led a global team of 10 writers at Gartner, where she redesigned editorial workflows to significantly increase publishing speed without sacrificing quality.

Media Appearances

Avanika has no verified media appearances

Work History

9-2024
Manager, Content Curation, COE at Gartner
1-2022 - 8-2024
Head Of Content (Marketing) at HT Media Ltd
9-2020 - 1-2022
Content Manager (Marketing) at AuthBridge
8-2020 - 9-2020
Content Consultant at AuthBridge
6-2019 - 6-2020
Management Consulting Analyst at Accenture

Education

10-2021 - 12-2021
Certification in Marketing from Wharton Online
2010 - 2012
Master of Mass Communication & Journalism from MIT World Peace University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Gurugram, Haryana, India Job Level : Middle Designation : Manager, Content Curation, COE at Gartner
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Insights For Selling To Avanika

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avanika is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Avanika

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Avanika move?

  • If convinced, they can reach decisions quite fast.
  • Can Avanika take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Avanika

Personality Compatibility


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