Avik Roy

Enthusiast
DISC Type : i

Managing Director & CEO at Exide Industries Limited

Kolkata, West Bengal, India

Overview

Avik Roy serves as the Managing Director & CEO of Exide Industries, Indias leading battery manufacturer. An alumnus of Jadavpur University with an EMBA from the Asian Institute of Management, he has over three decades of leadership experience, including significant international roles at Siemens in Germany and Bangladesh.

He is also the President of the Indian Battery Manufacturers Association (IBMA), where he is focused on promoting sustainable manufacturing, enhancing circularity across the industry, and strengthening public advocacy to represent the interests of battery manufacturers.

Unique fact: Before becoming CEO, Avik led Exides Industrial Business, successfully multiplying its revenue and profitability by strengthening its product portfolio and go-to-market strategy.

Personality Overview

Amiable & Agreeable

Story Driven

Non-Confrontational

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Lithium-Ion Transition
He is overseeing Exide's major investment in a new lithium-ion cell manufacturing facility to capture the rapidly expanding electric vehicle market.
International Growth
He has stated a clear strategy to grow Exide's exports to 20% of total sales by increasing the company's footprint in Europe and America.
P&L Management
His career at both Siemens and Exide has been marked by holding complete P&L responsibility for large business units with multiple manufacturing plants.

Media Appearances

Interview Exclusive – Avik Roy, Managing Director & CEO of Exide Industries Limited. Featured in Facebook

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Work History

5-2024
Managing Director & CEO at Exide Industries Limited
5-2021 - 4-2024
Whole-Time Director - Industrial SBU at Exide Industries Limited
7-2019
Director at Chloride Batteries SE Asia Pte Limited
1-2019 - 4-2021
President & Head Industrial SBU at Exide Industries Limited
10-2018 - 12-2018
Vice President- Country Head of Business Unit Transmission Products at Siemens

Education

2002 - 2004
EMBA from Asian Institute of Management
1985 - 1989
B.E (Electrical) from Jadavpur University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Kolkata, West Bengal, India Job Level : Leadership Designation : Managing Director & CEO at Exide Industries Limited
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Insights For Selling To Avik

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avik is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Avik

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Avik move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Avik take some risk or not?

  • They can take some low-probability risks if needed.

You And Avik

Personality Compatibility


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