Axel Hensen

Observer
DISC Type : ic

Co-Founder at UJAM Music Technology GmbH

Bremen, Bremen, Germany

Overview

With over 20 years in the music tech industry, Axel Hensen is the CEO and Co-founder of UJAM. He guides the companys vision of making music creation accessible and intuitive for everyone, from beginners to professionals. His experience includes managing engineering and operations at Avid Technology and studying at the University of Bremen.

Axel is passionate about combining his interests in music and technology. A former DJ and producer for ten years, he studied computer science and found his calling in creating consumer-focused music technology that removes creative limitations. He is dedicated to fostering an empowering, non-hierarchical company culture.

UJAM was notably co-founded with music and entertainment industry heavyweights Pharrell Williams and Hans Zimmer.

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Accessible Music Tech
He co-founded UJAM with the vision of making music creation easier and more accessible by pairing powerful sound design with an intuitive user experience.
Startup Culture
He focuses on fostering a culture of trust and experimentation, empowering his team to succeed without the constraints of a formal hierarchy.
Creative Technology
A former DJ and computer science student, his career is built on the convergence of his two passions: music and technology.

Media Appearances

Axel has no verified media appearances

Work History

6-2013
Co-Founder at UJAM Music Technology GmbH
4-2010
CEO & Co-founder at UJAM
1-2009 - 4-2010
Manager Engineering & Operations at Avid Technology
9-2007 - 1-2009
Development Manager - Digidesign, A.I.R. Group at Avid Technology
1-2004 - 9-2007
Software and Project Management Consultant at Self-employed

Education

2000 - 2006
German "Diplom" from University of Bremen
1999 - 2000
German "Diplom" from University of Hamburg

More Information

Social Presence :

Prographics :

Exp : 25 Location : Bremen, Bremen, Germany Job Level : Leadership Designation : Co-Founder at UJAM Music Technology GmbH
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Insights For Selling To Axel

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Axel is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Axel

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Axel move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Axel take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Axel

Personality Compatibility


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