Axel Persson

Enthusiast
DISC Type : i

Director of Solutions Engineering at Operto Guest Technologies

Malmo, Skåne County, Sweden

Overview

Axel Persson is the Director of Solutions Engineering at Operto, specializing in scaling B2B SaaS companies within the hospitality tech sector. He has a proven track record of driving significant revenue growth by building and leading sales, marketing, and solutions engineering teams across North America, Asia, and the UK. He holds a degree in International Business.

Based on his international education in Scotland and Hong Kong, as well as his extensive work across three continents, Axel appears to be a globally-minded professional. He actively participates in industry events, such as the VRMA conference in Las Vegas, engaging with peers and sharing his expertise.

Unique fact: Axel wrote his dissertation on the potential for relationship marketing within the context of film locations.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Hospitality Tech
As a leader at Operto, he speaks at industry events like the Short Stay Summit on topics including AI and technology in hospitality.
B2B SaaS Scaling
He played a key role in scaling Operto from 5 to 130 employees, helping drive 400% year-over-year MRR growth by building GTM functions.
Solutions Engineering
He currently leads and has formalized the Solutions Engineering function at his company to improve proof-of-concept success and increase enterprise deals.

Media Appearances

Axel has no verified media appearances

Work History

4-2023
Director of Solutions Engineering at Operto Guest Technologies
1-2021 - 4-2023
Director of Sales, SMB at Operto Guest Technologies
9-2018 - 1-2021
Director of Sales & Marketing at Operto Guest Technologies
1-2018 - 9-2018
RevOps and Marketing Manager at Edvisor.io
5-2015 - 8-2017
International Sales Manager at Tailor On Ten

Education

2009 - 2013
BA(Hons) International Business from University of Strathclyde
2012 - 2012
International Business from The Hong Kong Polytechnic University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Malmo, Skåne County, Sweden Job Level : Mid-senior Designation : Director of Solutions Engineering at Operto Guest Technologies
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Insights For Selling To Axel

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Axel is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Axel

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Axel move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Axel take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Axel

Personality Compatibility


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