Ayash Basu

Wildcard
DISC Type : sic

Chief Revenue and Marketing Officer at Public Storage

Dallas-Fort Worth Metroplex, United States

Overview

Ayash has no verified overview

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Ayash has no verified topics they care about

Media Appearances

Ayash has no verified media appearances

Work History

1-2026
Chief Revenue and Marketing Officer at Public Storage
11-2021 - 11-2025
Managing Director & Partner at Boston Consulting Group (BCG)
4-2020 - 11-2021
Head of E-Commerce and Digital at Canidae Pet Food
6-2017 - 5-2021
Founder & CEO at Loculars
1-2011 - 5-2017
Associate Partner at McKinsey & Company

Education

2007 - 2009
MBA from Columbia Business School
1993 - 12-1997
Bachelor's degree from Indian Institute of Technology, Roorkee

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Chief Revenue and Marketing Officer at Public Storage
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Insights For Selling To Ayash

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ayash is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ayash

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Ayash move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ayash take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ayash

Personality Compatibility


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