Béatrice Jungblut in

Béatrice Jungblut

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Vice President Global Marketing at Viega Group
📍 Düsseldorf, North Rhine-Westphalia, Germany

Béatrice Jungblut is the Vice President of Global Marketing at Viega Group, where she focuses on brand strategy, digital transformation, and customer insights. An experienced leader with a history at Villeroy & Boch and Henkel, she is a graduate of EBS Universität für Wirtschaft und Recht and holds recent certifications in Generative AI.

She is passionate about fostering a collaborative and open culture to enable continuous transformation and success. Béatrice values building strong, internationally connected teams and emphasizes the importance of working together to achieve shared goals, a principle she highlights with #winningtogether.

Unique fact: Béatrice is actively enhancing her expertise in artificial intelligence, having recently completed certifications in Generative AI for project management and marketing lead generation.

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Experience
10 Years
Current Role
Vice President Global Marketing
Job Level
Mid-senior
Location
Düsseldorf, North Rhine-Westphalia, Germany
Personality Overview

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Priorities

Topics Béatrice cares about

Global Brand Strategy
Her career is focused on building and positioning brands in global, regional, and local markets with a clear focus on measurable business growth and value creation.
Digital Transformation
She leads digital excellence initiatives, including MarTech, lead management, and cross-channel strategy, to enhance brand presence and services.
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Career

Work history

3-2024 - 6-2025
Vice President Global Marketing
Viega Group
6-2014 - 2-2024
Senior Director / Head of Marketing
Villeroy & Boch
Marketing Director DACH
Sony Pictures Entertainment
Marketing Director Western Europe
Henkel AG & Co. KGaA
Global Marketing Manager
Henkel AG & Co. KGaA
In the press

Media appearances

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Education
1991 - 1996
Graduate in Business Administration; Diplom Kauffrau
EBS Universität für Wirtschaft und Recht
1993 - 1993
Education details unavailable
University of Colorado Colorado Springs
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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