Béla Maetzel

Questioner
DISC Type : c

GTM at Paraform

San Francisco, California, United States

Overview

Béla is a Go-to-Market professional at Paraform, focused on transforming the hiring process. He is a graduate of UBC Sauder School of Business with experience in B2B SaaS sales and financial services. Colleagues have described him as dependable, highly productive, and a strong communicator.

During his time at the University of British Columbia, Béla served as an Analyst for 180 Degrees Consulting, a student-run consultancy. His team worked on projects for non-profits, including developing a fund development strategy for a public health organization in Vancouver.

As a student, he was a regional finalist in the KPMG Ideation Challenge, where his team placed in the top three out of 44 teams.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Talent Acquisition
His current role at Paraform is centered on transforming hiring and helping companies find the best talent.
Go-to-Market Strategy
Holds a GTM position at Paraform and has a background in business development and sales at multiple tech companies.
Investor Relations
Previously worked as a Business Development Representative for Irwin, a CRM platform for investor relations teams.

Media Appearances

Béla has no verified media appearances

Work History

10-2025
GTM at Paraform
11-2024 - 10-2025
Business Development Representative at FactSet
9-2024 - 10-2025
Business Development Representative at Irwin, a FactSet company
1-2023 - 4-2023
Advisor Sales at Fidelity Investments
2-2022 - 5-2022
Sales at Connect the Doc, Inc.

Education

9-2019 - 5-2024
Bachelor of Commerce - BCom from UBC Sauder School of Business
Entrepreneurship/Entrepreneurial Studies from Creative Destruction Lab

More Information

Social Presence :

Prographics :

Exp : 1 Location : San Francisco, California, United States Job Level : N/A Designation : GTM at Paraform
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Insights For Selling To Béla

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Béla is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Béla

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Béla move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Béla take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Béla

Personality Compatibility


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