Babet Becker - Mulder

Inquirer
DISC Type : dc

Chief Commercial Officer (CCO) & Co-owner at VIE People | B Corp Certified

Haarlem, North Holland, Netherlands

Overview

Babet Becker - Mulder is the Chief Commercial Officer and Co-owner at VIE People, specializing in People & Culture solutions for fast-growing companies. With a background from the University of Groningen, she leverages her commercial acumen to drive organizational success. Colleagues describe her as ambitious, result-oriented, strategic, and professional.

She is passionate about creating impactful strategies that foster solid, inspiring, and healthy workplaces. Babet shows a strong interest in the latest scientific insights and best practices in people, culture, and leadership, following institutions like Harvard Business Review and INSEAD to stay informed.

Unique fact: Babet is the co-author of the book "Scale Ups & Downs" and hosts the MT Sprout podcast "De werkprofessor, " sharing her expertise on business growth.

Personality Overview

Judgemental

ROI Conscious

Upfront

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Scale-up Growth
She co-authored "Scale Ups & Downs" and her company focuses on helping over 500 growth clients navigate the challenges of scaling their business and people operations.
People & Culture
Her entire career is focused on building impactful People & Culture departments, believing that people are the key differentiator for a company's success.
Modern Leadership
In her posts, she frequently discusses how leadership must evolve in growing companies and questions what qualities make a leader effective in today's workplace.

Media Appearances

Babet has no verified media appearances

Work History

4-2024
Chief Commercial Officer (CCO) & Co-owner at VIE People | B Corp Certified
1-2022 - 4-2024
Head of VIE People Utrecht at VIE People | B Corp Certified
4-2021 - 1-2022
Head of Growth | VIE People Utrecht | Adaptive HR | Scale-up expert at VIE People | B Corp Certified
10-2020 - 5-2021
HR Business Partner a.i. | by VIE People at Sunrock
9-2019 - 8-2020
HR Director/CPO a.i. | by VIE People at Recharge.com

Education

2011 - 2012
Pre-Master MBA from University of Groningen
2007 - 2011
Bachelor from Hanze

More Information

Social Presence :

Prographics :

Exp : 14 Location : Haarlem, North Holland, Netherlands Job Level : Leadership Designation : Chief Commercial Officer (CCO) & Co-owner at VIE People | B Corp Certified
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Insights For Selling To Babet

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Babet is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Babet

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Babet move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Babet take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Babet

Personality Compatibility


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