Badr Eddial

Critic
DISC Type : C

CTO & Founder at Lleverage

Amsterdam, North Holland, Netherlands

Overview

Badr Eddial is the Founder and CTO of Lleverage. ai, an AI-powered process automation platform. With a background in Artificial Intelligence from the University of Groningen and experience as a Founding Engineer at Storyteq, he focuses on making complex AI capabilities accessible to traditional industries. He has led his company through significant funding rounds, securing €5 million within its first year.

There is no publicly available information regarding Badrs personal life or hobbies.

His company, Lleverage. ai, was named one of Europes Top 100 Cloud Challengers 2026 by Notion Capital, out of 200, 000 European B2B software companies.

Personality Overview

ROI Driven

Negotiator

Information Seeker

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

ERP Automation
Writes frequently about the pain points of manual data entry and invoice matching in systems like SAP and Business Central, which his company aims to solve.
AI in Business
Co-founded Lleverage. ai to help traditional industries benefit from AI and make the technology simple and accessible for solving real business problems without needing developers.
B2B SaaS
He is scaling a B2B software company that recently raised €3 million in funding to accelerate platform development and compete with global leaders from Silicon Valley.

Media Appearances

Badr has no verified media appearances

Work History

7-2024
CTO & Founder at Lleverage
9-2015 - 6-2024
CTO & Founding Engineer at Storyteq
2-2014 - 1-2015
Developer & Video Editor at Talmon | online storytelling

Education

2011 - 2016
Bachelor of Applied Science (BASc) from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
2009 - 2010
Artificial intelligence from University of Groningen

More Information

Social Presence :

Prographics :

Exp : 11 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : CTO & Founder at Lleverage
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Insights For Selling To Badr

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Badr is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Badr

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Badr move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Badr take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Badr

Personality Compatibility


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