Bala Subramanian

Critic
DISC Type : C

Sr. Director & Client Partner at Persistent Systems

Utrecht, Utrecht, Netherlands

Overview

Bala Subramanian is a Sr. Director & Client Partner at Persistent Systems with over 20 years of experience in consultative sales and digital transformation. He focuses on product engineering, cloud, data, and AI to help clients modernize their enterprises. He holds an MBA from the Indian Institute of Management, Kozhikode.

Passionate about the innovation economy and next-generation technologies. People who have worked with him describe him as an intelligent, calm, and dependable person who understands business in a wider context. He excels at building relationships and scaling high-performing teams.

During his MBA, he was sought after by fellow students for help, especially in subjects involving finance.

Personality Overview

Information Seeker

Precise

Negotiator

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Digital Engineering
His current role and professional headline are centered on driving digital engineering solutions and transformation for his clients at Persistent Systems.
Enterprise Modernization
He actively promotes solutions for enterprise modernization, such as replacing legacy Netezza appliances with modern, turnkey data warehouse systems.
Media & Entertainment Tech
He consistently engages with the Media & Entertainment landscape, promoting his team's presence and innovations at the annual IBC conference in Amsterdam.

Media Appearances

Bala has no verified media appearances

Work History

10-2022
Sr. Director & Client Partner at Persistent Systems
2-2017 - 9-2022
Engagement Lead at Infosys
11-2014 - 1-2017
Business Development Manager at Cognizant
5-2010 - 10-2014
Senior Engagement Manager at Cognizant
5-2009 - 4-2010
Senior Consultant at Cognizant

Education

8-2002 - 4-2004
Master of Business Administration (M.B.A.) from Indian Institute of Management, Kozhikode
1998 - 2002
B.E. from University of Madras

More Information

Social Presence :

Prographics :

Exp : 18 Location : Utrecht, Utrecht, Netherlands Job Level : Senior Designation : Sr. Director & Client Partner at Persistent Systems
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Insights For Selling To Bala

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bala is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Bala

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Bala move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bala take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bala

Personality Compatibility


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