Balal Amin

Inquirer
DISC Type : dc

Head of Technology at Sporty Group

United Kingdom

Overview

Balal is a results-driven technology leader with over 20 years of experience in the gaming, online, and leisure sectors. He excels at bridging the gap between technology and business needs, leading large-scale digital transformation. People who have worked with him describe him as focused, driven, and pragmatic.

His career focus and professional interests, such as Electronic Arts (EA), suggest a deep personal and professional passion for the evolution of gaming technology. He is skilled at articulating complex technology concepts to non-technical audiences, fostering a culture of continuous improvement.

He is consistently recognized as a primary driving force in developing market-leading mobile products.

Personality Overview

Judgemental

Demanding

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Technology Leadership
His career includes multiple CTO and Head of Technology roles where he has mentored teams of over 80 staff, focusing on helping great teams become excellent.
Mobile Development
Multiple recommendations praise his in-depth, hands-on knowledge and call him a "primary driving force" behind building market-leading mobile products from concept to launch.
Gaming Technology
Has extensive experience leading technology at gaming companies like Sporty Group, Metric Gaming, and Entain, and follows industry leaders like Electronic Arts.

Media Appearances

Balal has no verified media appearances

Work History

2-2025
Head of Technology at Sporty Group
4-2024 - 2-2025
Professional development at Career Break
7-2022 - 4-2024
CTO at Metric Gaming
11-2018 - 7-2022
CTO (Customer Services) at Entain
1-2016 - 10-2018
Head of Engineering at GVC Holdings PLC

Education

1999 - 2000
MSc Business IT from Middlesex University
1996 - 1999
BSc Software engineering from Westminster University

More Information

Social Presence :

Prographics :

Exp : 26 Location : United Kingdom Job Level : Mid-senior Designation : Head of Technology at Sporty Group
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Insights For Selling To Balal

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Balal is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Balal

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Balal move?

  • Their decision making speed is somewhere in the middle.
  • Can Balal take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Balal

Personality Compatibility


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