Barbara Borre Lange

Inquirer
DISC Type : dc

Kommunikationschef & ansv. redaktør / Head of Communications hos FDM & Editor-in-Chief at FDM

Copenhagen, Capital Region of Denmark, Denmark

Overview

Barbara Borre Lange is the Head of Communications & Editor-in-Chief at FDM, where she leads communication strategy, content, and digital transformation. Often described as a strategic thinker, she leverages her executive education from INSEAD to manage PR, ESG initiatives, and crisis communications for the organization.

Drawing from her previous career in journalism, Barbara has a passion for creating compelling narratives and engaging content. She is an avid podcast listener, particularly interested in topics like traffic safety, and enjoys exploring how good ideas turn into impactful stories and media.

Before her corporate career, she was a live transmissions editor for major international events like the Olympic Games and the Football World Cup.

Personality Overview

Hard To Convince

Upfront

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Digital Transformation
She leads the digitalization efforts at FDM, focusing on creating value through new digital solutions and recently launched a completely new corporate website, FDM. dk.
Content Strategy
As Editor-in-Chief, she is deeply involved in what defines good content, from magazine covers to podcasts and videos that resonate with members.
Traffic Safety
She demonstrates a professional and personal passion for improving road safety, highlighting issues like reckless driving through content and public discourse.

Media Appearances

Barbara has no verified media appearances

Work History

6-2022
Kommunikationschef & ansv. redaktør / Head of Communications hos FDM & Editor-in-Chief at FDM
12-2018 - 6-2022
Kommunikationschef / Head of Communications at FDM
3-2008 - 11-2018
Kommunikationschef/Head of Communications at FDM
Freelance journalist/båndredaktør at DR Sporten
Runner at DR Sporten

Education

2014 - 2015
Executive Management Programme from INSEAD
2014 - 2015
Executive Management Programme from INSEAD

More Information

Social Presence :

Prographics :

Exp : 19 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Kommunikationschef & ansv. redaktør / Head of Communications hos FDM & Editor-in-Chief at FDM
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Barbara

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • Their decision making speed is somewhere in the middle.
  • Can Barbara take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Barbara

Personality Compatibility


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