Rikke Marietta Steger in

Rikke Marietta Steger

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Chef for Marketing og E-com at FDM
📍 Copenhagen, Capital Region of Denmark, Denmark

Rikke Marietta Steger is the Head of Marketing and E-commerce at FDM, with over a decade of experience in CRM, dialogue, and omni-channel strategies. She has a strong focus on customer lifecycle management and conversion. People often call them passionate.

She is passionate about understanding customers deeply and optimizing communication through data and various platforms. She has a background in international business and communication.

Interesting fact: Rikkes career at FDM has evolved from CRM and Marketing Automation to leading both sales and marketing, and now e-commerce.

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Experience
19 Years
Current Role
Chef for Marketing og E-com
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Rikke cares about

Customer Lifecycle
Her introduction highlights extensive experience in customer journeys, conversion, up-selling, and churn prevention, demonstrating a focus on the entire customer lifecycle.
Marketing Automation
As a former Head of CRM and Marketing Automation and with recent posts about hiring for content and marketing automation, this is a key professional area.
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Career

Work history

9-2022
Chef for Marketing og E-com
FDM
8-2020 - 9-2022
Salgs- og Marketingchef
FDM
12-2018 - 8-2020
Chef for CRM og Marketing Automation
FDM
4-2016 - 1-2017
Kreativ CRM Specialist
Bonnier Publications A/S
4-2012 - 3-2016
Account Director
Responsive A/S
In the press

Media appearances

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Education
1998 - 2003
Cand. ling. merc
Copenhagen Business School
2001 - 2001
Exchange student
ESCE International Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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