Rikke Marietta Steger

Questioner
DISC Type : c

Chef for Marketing og E-com at FDM

Copenhagen, Capital Region of Denmark, Denmark

Overview

Rikke Marietta Steger is the Head of Marketing and E-commerce at FDM, with over a decade of experience in CRM, dialogue, and omni-channel strategies. She has a strong focus on customer lifecycle management and conversion. People often call them passionate.

She is passionate about understanding customers deeply and optimizing communication through data and various platforms. She has a background in international business and communication.

Interesting fact: Rikkes career at FDM has evolved from CRM and Marketing Automation to leading both sales and marketing, and now e-commerce.

Personality Overview

Systematic

Cautious & Analytical

Price-Sensitive

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Customer Lifecycle
Her introduction highlights extensive experience in customer journeys, conversion, up-selling, and churn prevention, demonstrating a focus on the entire customer lifecycle.
Marketing Automation
As a former Head of CRM and Marketing Automation and with recent posts about hiring for content and marketing automation, this is a key professional area.
Data-Driven Insights
She emphasizes using available data to understand customers and has recently posted about seeking a Data Analyst for marketing and customer insights.

Media Appearances

Rikke has no verified media appearances

Work History

9-2022
Chef for Marketing og E-com at FDM
8-2020 - 9-2022
Salgs- og Marketingchef at FDM
12-2018 - 8-2020
Chef for CRM og Marketing Automation at FDM
4-2016 - 1-2017
Kreativ CRM Specialist at Bonnier Publications A/S
4-2012 - 3-2016
Account Director at Responsive A/S

Education

1998 - 2003
Cand. ling. merc from Copenhagen Business School
2001 - 2001
Exchange student from ESCE International Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Chef for Marketing og E-com at FDM
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Insights For Selling To Rikke Marietta

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rikke Marietta is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rikke Marietta

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rikke Marietta move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rikke Marietta take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Rikke Marietta

Personality Compatibility


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