Barbara De Guzman

Critic
DISC Type : C

Lead Systems Architect & GTM Engineer at Hunter Engine

Metro Manila, Philippines

Overview

Barbara de Guzman is the Founder and Lead Systems Architect of Hunter Engine, leveraging 16 years of experience in B2B sales and lead generation. Her work focuses on intercepting buyer intent early through signal intelligence. She holds a Bachelor of Science from De La Salle-College of Saint Benilde.



Hunter Engine was built to achieve 15-20% outreach response rates, far exceeding the 2% industry average.

Personality Overview

Critic

ROI Driven

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

B2B Signal Intelligence
Her company, Hunter Engine, is built on monitoring buyer intent signals across platforms like Reddit, SEC filings, and job boards to improve sales timing.
Go-to-Market Engineering
Identifies as a GTM Engineer, focusing on building systems that help sales teams catch buyers at the exact moment of need, before competitors.
Sales Outreach Efficacy
Emphasizes moving beyond ineffective "spray-and-pray" cold outreach by using data signals to create highly tailored sequences with high response rates.

Media Appearances

Barbara has no verified media appearances

Work History

12-2025
Lead Systems Architect & GTM Engineer at Hunter Engine

Education

1998 - 2001
Bachelor of Science - BS from De La Salle-College of Saint Benilde

More Information

Social Presence :

Prographics :

Exp : 1 Location : Metro Manila, Philippines Job Level : Junior Designation : Lead Systems Architect & GTM Engineer at Hunter Engine
URL has been copied!

Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Barbara

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Barbara take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Barbara

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.