Travis Katz in

Travis Katz

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General Manager and Vice President, Shopping at YouTube
📍 Menlo Park, California, United States

Travis Katz is a serial entrepreneur and technology executive, currently serving as the General Manager and VP of Shopping at YouTube. He has a notable history of scaling global businesses, including founding the electric vehicle company BrightDrop and the travel site Trip. com. He holds a B. A. from Stanford University and an MBA from The Wharton School.

He has a keen interest in principles of governance and law, having once started his career at the World Bank focusing on urban development in Latin America. In his personal time, he prioritizes spending time with his two children.

His company Trip. com (formerly Gogobot) was named one of the 50 Best Internet Sites by Time Magazine.

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Experience
27 Years
Current Role
General Manager and Vice President, Shopping
Job Level
Senior
Location
Menlo Park, California, United States
Personality Overview

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Communication Style
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Priorities

Topics Travis cares about

Creator Economy
Currently focused on empowering creators by integrating e-commerce into the YouTube platform, with recent launches in Japan, Taiwan, and India.
AI in eCommerce
His role at YouTube is centered on leveraging AI to develop and scale shopping experiences for over two billion monthly users.
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Career

Work history

8-2024
General Manager and Vice President, Shopping
YouTube
5-2024
Board Member
C.Scale
10-2023
Limited Partner and Advisor
Rebellion Ventures
12-2020
Board Advisor
OnPlan
12-2020 - 1-2024
CEO and President
BrightDrop
In the press

Media appearances

YouTube shopping partnership expands in Korea with focus on local .... Featured in Chosun Biz
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Education
B.A.
Stanford University
MBA
The Wharton School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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