Travis Katz

Go-getter
DISC Type : d

General Manager and Vice President, Shopping at YouTube

Menlo Park, California, United States

Overview

Travis Katz is a serial entrepreneur and technology executive, currently serving as the General Manager and VP of Shopping at YouTube. He has a notable history of scaling global businesses, including founding the electric vehicle company BrightDrop and the travel site Trip. com. He holds a B. A. from Stanford University and an MBA from The Wharton School.

He has a keen interest in principles of governance and law, having once started his career at the World Bank focusing on urban development in Latin America. In his personal time, he prioritizes spending time with his two children.

His company Trip. com (formerly Gogobot) was named one of the 50 Best Internet Sites by Time Magazine.

Personality Overview

Vision Oriented

Decisive

Direct & Candid

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Creator Economy
Currently focused on empowering creators by integrating e-commerce into the YouTube platform, with recent launches in Japan, Taiwan, and India.
AI in eCommerce
His role at YouTube is centered on leveraging AI to develop and scale shopping experiences for over two billion monthly users.
Global Expansion
Has a strong track record of international growth, previously launching MySpace in 30 countries and now expanding YouTube Shopping into new Asian markets.

Media Appearances

YouTube shopping partnership expands in Korea with focus on local .... Featured in Chosun Biz

See Now

Work History

8-2024
General Manager and Vice President, Shopping at YouTube
5-2024
Board Member at C.Scale
10-2023
Limited Partner and Advisor at Rebellion Ventures
12-2020
Board Advisor at OnPlan
12-2020 - 1-2024
CEO and President at BrightDrop

Education

B.A. from Stanford University
MBA from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Menlo Park, California, United States Job Level : Senior Designation : General Manager and Vice President, Shopping at YouTube
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Insights For Selling To Travis

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Travis is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Travis

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Travis move?

  • Their decision making speed is somewhere in the middle.
  • Can Travis take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Travis

Personality Compatibility


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