Emmelie Graf

Observer
DISC Type : ci

Nordic BMC Industry Leader & EMEIA TMT Industry Marketing Leader at EY

Stockholm, Stockholm County, Sweden

Overview

Emmelie Graf is a client-centric marketing leader at EY, holding dual roles as the Nordic Head of Industry Marketing and the EMEIA TMT Industry Marketing Leader. She has extensive B2B experience from prior roles at Cygate and Telia Company. She earned a first-class Honours BSc in Marketing from Newcastle University.

Emmelie is passionate about leading diverse and inclusive teams. She actively engages with the "Women in Tech" community and values authentic leadership. Her interests include exploring how innovation and technology can create tangible, real-world impact.

She leads a cross-functional marketing team of 15 professionals across the Nordic region while also serving on the EMEIA TMT board at EY.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

B2B Marketing
Her experience is centered on B2B marketing. A recent post from a LinkedIn event highlights her interest in the nuances distinguishing B2B from B2C strategies.
Women in Tech
She recently shared her enthusiasm for a "Women in Tech" event in Stockholm, indicating a strong interest and engagement with this community.
Authentic Leadership
A post about a recent conference shows that a speaker's message on authentic leadership strongly resonated with her, suggesting it's a value she holds.

Media Appearances

Emmelie has no verified media appearances

Work History

7-2024
Nordic BMC Industry Leader & EMEIA TMT Industry Marketing Leader at EY
8-2021
Nordic Industry Marketing Leader at EY
8-2019 - 8-2021
Marketing Manager at Cygate
9-2016 - 8-2019
Marketing Manager at Telia Company
11-2008 - 8-2016
Marketing & Communications Lead at Avanade

Education

2006 - 2008
BSc Honours from Newcastle University
2006 - 2006
Sociology from Stockholm University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Stockholm, Stockholm County, Sweden Job Level : Mid-senior Designation : Nordic BMC Industry Leader & EMEIA TMT Industry Marketing Leader at EY
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Insights For Selling To Emmelie

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Emmelie is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Emmelie

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Emmelie move?

  • They like to analyze well and then make their decisions.
  • Can Emmelie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Emmelie

Personality Compatibility


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