Barbara Feuerstein

Questioner
DISC Type : c

Director of Integrated Marketing & Event Strategy at Virta Health

San Francisco Bay Area, United States

Overview

Barbara has no verified overview

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Barbara has no verified topics they care about

Media Appearances

Barbara has no verified media appearances

Work History

12-2025
Director of Integrated Marketing & Event Strategy at Virta Health
5-2022 - 1-2026
Head of Events - Senior Event Marketing & Campaign Manager at Virta Health
9-2021 - 5-2022
Head of Events - Senior Event Marketing Manager at Hinge Health
6-2019 - 9-2021
Event Marketing Manager at Hinge Health
5-2018 - 6-2019
Marketing Coordinator at Kilpatrick Townsend & Stockton LLP

Education

2011 - 2016
Bachelor’s Degree from Northeastern University
2013 - 2014
Bachelor of Arts (B.A.) from Pontifícia Universidade Católica de São Paulo / PUC-SP

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director of Integrated Marketing & Event Strategy at Virta Health
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Barbara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Barbara take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Barbara

Personality Compatibility


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