Barbara Goldstein, CEM, MBA

Pioneer
DISC Type : DIS

Sr. Director, Event Marketing & Customer Experience at Biotechnology Innovation Organization

Washington DC-Baltimore Area, United States

Overview

Barbara has no verified overview

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Barbara has no verified topics they care about

Media Appearances

Barbara has no verified media appearances

Work History

4-2023
Sr. Director, Event Marketing & Customer Experience at Biotechnology Innovation Organization
3-2013 - 10-2022
Senior Director, Marketing at AVIXA
6-2008 - 3-2013
Marketing Director, Government Information Group at 1105 Media
9-2005 - 6-2008
Marketing Manager, Trade Shows at Nielsen Business Media
6-2002 - 9-2005
Circulation Director at PostNewsweek Tech Media

Education

1-2022 - 6-2023
Executive MBA from University of Maryland - Robert H. Smith School of Business
BA from Penn State University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Washington DC-Baltimore Area, United States Job Level : Senior Designation : Sr. Director, Event Marketing & Customer Experience at Biotechnology Innovation Organization
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Barbara

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They are generally fast movers and can take quick decisions
  • Can Barbara take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Barbara

Personality Compatibility


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