Barbara Hobbs

Energizer
DISC Type : I

Retired at MEDITECH

Plymouth, Massachusetts, United States

Overview

Barbara Hobbs is a retired Senior Manager from MEDITECH, where she specialized in government affairs, certification, and interoperability. With a background in both Computer Science and Educational Psychology, she was responsible for federal initiatives like Meaningful Use and drove product roadmaps for standards compliance.

Her career began on the clinical side, where she served as a Clinical Trial Coordinator and Medical Assistant, specializing in diabetic clinical trials for organizations like Kaiser Permanente.

Unique fact: She transitioned from hands-on clinical research in endocrinology to shaping national health IT policy and standards.

Personality Overview

Imaginative

Believer

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Healthcare Interoperability
Her entire later career focused on advancing interoperability, including managing standards requirements and certification efforts at MEDITECH.
Federal Health Policy
She was responsible for government legislation initiatives, including ARRA and Meaningful Use, demonstrating deep expertise in federal healthcare regulations.
EHR Standards
A core part of her role was overseeing all certification efforts and ensuring MEDITECH's products met evolving standards and interoperability requirements.

Media Appearances

Barbara has no verified media appearances

Work History

4-1997 - 1-2025
Retired at MEDITECH
4-1997 - 1-2011
Manager, Electronic Health Records, Standards and Interoperability Initiatives at MEDITECH
4-1999 - 5-2002
Supervisor, Physician Implementations at MEDITECH
4-1992 - 2-1996
Clinical Trails and Medical Assistant at Kaiser Permanente
8-1989 - 5-1992
Clinical Trial Coordinator and Medical Assistant at Contra Costa Endocrine Specialist

Education

1981 - 1983
Educational Psychology from Wheelock College
Computer Science from Contra Costa College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Plymouth, Massachusetts, United States Job Level : N/A Designation : Retired at MEDITECH
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Barbara

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Barbara take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Barbara

Personality Compatibility


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