Barbara Leyman

Enigma
DISC Type : icd

Chief Business Officer at Sutro Biopharma, Inc.

San Francisco Bay Area, United States

Overview

Barbara has no verified overview

Personality Overview

Persuasive & Assertive

Challenger

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Barbara has no verified topics they care about

Media Appearances

Barbara has no verified media appearances

Work History

7-2024 - 12-2025
Chief Business Officer at Sutro Biopharma, Inc.
9-2016 - 12-2025
Advisor at California Life Sciences Association (CLSA)
1-2024 - 6-2024
Senior Vice President, Corporate Development at GenEdit
5-2022 - 1-2024
Vice President, Business Development at GenEdit
4-2020 - 4-2022
Senior Director, Business Development at Lyell Immunopharma

Education

1994 - 1998
Doctor of Philosophy (PhD) from Imperial College at Wye, London University
Masters from Ghent University

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Francisco Bay Area, United States Job Level : N/A Designation : Chief Business Officer at Sutro Biopharma, Inc.
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Barbara

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Barbara take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Barbara

Personality Compatibility


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