Barbara Widmann

Examiner
DISC Type : cs

Director Medical Affairs, Heart Disease at BIOTRONIK

Zurich, Switzerland

Overview

Dr. Barbara Widmann is the Director of Medical Affairs at BIOTRONIK, specializing in heart disease. With a Ph. D. from ETH Zürich, she has extensive experience managing international clinical trials and leading clinical evaluations for medical devices, having progressed through several roles at the company.

She recently co-authored the first-in-human results for a novel bioresorbable magnesium scaffold used in treating coronary artery lesions, published in a major medical journal.

Personality Overview

Late Adopter

Unexpressive

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Coronary Devices
Her work and recent publications focus on innovative treatments for coronary artery lesions, including bioresorbable magnesium scaffolds.
Clinical Trial Management
She is actively involved in international clinical trials for medical devices and has posted about hiring for clinical project management roles.
Medical Device Regulation
Her social media activity shows a focus on Clinical Evaluation Report (CER) development under the Medical Device Regulation (MDR).

Media Appearances

Barbara has no verified media appearances

Work History

4-2022
Director Medical Affairs, Heart Disease at BIOTRONIK
4-2021 - 3-2022
Head of Clinical Affairs, Senior Consultant at Congenius AG
5-2018 - 3-2021
Medical Affairs Manager (Heart Disease) at BIOTRONIK
4-2016 - 4-2018
Assoc. Manager Coronary Clinical Affairs at BIOTRONIK
2-2014 - 3-2016
Clinical Project Manager at BIOTRONIK

Education

2006 - 2011
Doctor of Philosophy (Ph.D.) from ETH Zürich
2004 - 2006
Master of Science (M.Sc.) ETH from ETH Zürich

More Information

Social Presence :

Prographics :

Exp : 19 Location : Zurich, Switzerland Job Level : Mid-senior Designation : Director Medical Affairs, Heart Disease at BIOTRONIK
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Barbara

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Barbara take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Barbara

Personality Compatibility


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