Barnaby Crawshaw FCIM

Activist
DISC Type : Cd

Marketing Manager at PAL Hire

Manchester Area, United Kingdom

Overview

Barnaby is a Fellow and Chartered member of the Chartered Institute of Marketing with over 20 years of experience. A graduate of The Manchester Metropolitan University, he specializes in developing customer-centric marketing strategies from scratch. Colleagues describe him as proactive, creative, diligent, and knowledgeable.

Outside of his marketing career, Barnaby is devoted to his family and dogs. He is a passionate long-distance runner, competing in events like the Snowdonia Marathon to raise funds for cancer research. He also volunteers his time to support grassroots football in his community.

He was recently elected as a Fellow to the Chartered Institute of Marketing, a significant recognition of his two decades of contributions to the field.

Personality Overview

Value Conscious

Meticulous

Logical And Quick

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Integrated Marketing
He has built his career on creating multi-channel, integrated marketing campaigns and has recently spoken publicly about the importance of integration and KPIs.
Customer-Centric Strategy
His current role focuses on developing a customer-centric marketing department, emphasizing customer acquisition, retention, and care to drive business growth.
Ultra-Distance Running
He is an avid road and off-road runner, participating in events from short-distance to ultra-marathons, such as the challenging Snowdonia Marathon.

Media Appearances

Barnaby has no verified media appearances

Work History

9-2024
Marketing Manager at PAL Hire
7-2022 - 9-2024
Strategic Marketing Lead, Transportation, Europe + India at AECOM
3-2022 - 7-2022
Clients and Marketing Manager - Transportation + Water - Europe Lead at AECOM
8-2021 - 3-2022
Clients and Marketing Manager, Transportation + Water - Europe at AECOM
1-2019 - 8-2021
Marketing and Business Development Manager - UKIMEA Rail at Arup

Education

1999 - 2004
BSc (Hons) from The Manchester Metropolitan University
2015 - 2016
Level 6 Diploma from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 13 Location : Manchester Area, United Kingdom Job Level : Middle Designation : Marketing Manager at PAL Hire
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Insights For Selling To Barnaby

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barnaby is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Barnaby

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Barnaby move?

  • Their decision making speed is somewhere in the middle.
  • Can Barnaby take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Barnaby

Personality Compatibility


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