Bart Visser

Observer
DISC Type : ic

Head of Product Growth at SumUp

Berlin Metropolitan Area, Germany

Overview

Bart Visser is a growth strategy leader with over 12 years of experience, currently heading Product Growth at SumUp. He specializes in defining go-to-market strategies, empowering teams with data, and building cross-functional teams to drive profitable growth. His colleagues describe him as a dedicated, reliable, and entrepreneurial professional.

Outside of his primary career, Bart is an entrepreneur who co-founded Black. Bee Natural. This venture focuses on selling organic African beauty products for the body, hair, and mind, showcasing his interest in building a business from the ground up in the wellness space.

Unique fact: He is the co-founder of a company that sells organic African beauty products.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Product Growth
He leads product growth at SumUp for key product lines, focusing on driving measurable growth and owning the commercial strategy.
Go-To-Market Strategy
A core part of his expertise involves defining and executing GTM strategies, including goal setting, audience definition, and messaging.
Organizational Change
He has shared his learnings from being part of multiple organizational restructurings, indicating a professional interest in effective organizational design.

Media Appearances

Bart has no verified media appearances

Work History

5-2025
Head of Product Growth at SumUp
4-2024 - 5-2025
POS Lite EU GTM lead at SumUp
4-2022 - 4-2024
Head of Global Marketing Investment and Impact at SumUp
5-2021 - 4-2022
Sr. Vertical (Industry) Lead at Compado GmbH
1-2021
Co-Founder at Black.Bee Natural

Education

2020 - 2020
Business Strategy and Financial Performance from INSEAD
2008 - 2011
Bachelor of Business Administration (B.B.A.) from Breda University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 16 Location : Berlin Metropolitan Area, Germany Job Level : Mid-senior Designation : Head of Product Growth at SumUp
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Insights For Selling To Bart

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bart is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Bart

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Bart move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bart take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Bart

Personality Compatibility


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